Saturday, October 26, 2019

Meet The World :: Japan Japanese Culture Cultural Essays

Meet The World Have you stayed in other countries or met the people who have different cultures from yours? Yes, I have. I stayed in England for a year, and I have been living in the U.S for seven months. I went to two different English schools when I was in England. All students were of course from outside of England. Most of them were from Europe which is Spain, Italy and so on. Others were from the Far East like Korea, Thailand and Japan. I even met a few people who are sons of millionaires from East Asia such as Saudi Arabia and Jordan. When I was in Chicago, I met people who were from Korea, China and Mexico. As you know, I met English and American people as well. I also made friends who were from other countries like Argentina, Brazil and all over the world. In addition, I experienced and learned lots of things from their cultures. Some cultures are totally different from my culture. They sometimes made me surprised, and I realize that I will never get accustomed to them. On the other hand, t he other cultures are very important for everyone to understand. To meet many people and to experience different cultures is how my life and my way of thinking have greatly changed. I think you might feel like traveling other countries! First of all, what I felt when I met people was they were very casual when communicating with other people. Their actions seemed to lazy to me though. For example, I saw them in my class in the U.S. Students eat snacks, drink juice, and put their legs on the desk during the class! They go out of a classroom without asking the teacher. It was my first culture shock. In Japan, we have to respect teachers, so we must not drink, eat, or put legs on desks. We do not learn such things. In contrast, we have already known good manners. My second example is, people especially Europeans hug, kiss cheeks and shake hands. When I first went to England, I was a high school student. I was so nervous when I had to hug and kiss men! But I got used to doing that soon. Besides, I noticed that most of Europeans kiss twice to each cheek, but Swiss people kiss three times. To shake hands became a custom among the young Japanese.

Thursday, October 24, 2019

Factors Affecting Selection of Brand Ambassador Essay

Factors to be considered while choosing right brand ambassador In collaboration with Claudia de Pretto, e-Luxury Specialist at IC-Agency Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a successful brand ambassador can make or break a new product launch, or even catapult a company into a new era of exponential revenues after a long drought of fading brand clout. But these days choosing a brand ambassador isn’t what it used to be. Now, with the rapid diffusion of information made possible through the Internet, companies are seeing the dangers of making hasty decisions to link their products to public figures. In the past, reputations were not etched in stone, but were relatively stable and slow to change. Conversely, these days what goes around still comes around, only now this happens at the speed of light and travels to the ends of the world. More than just a pretty face In the watch industry, brand ambassadors have proven themselves a weighty yet worthy investment. Whether on the playing field, in the arts or simply in the world of beautiful people, brand ambassadors have measurable positive impact on a company’s bottom line. But their influence can be short-lived, and being in the public eye makes them the perfect target for increased scrutiny and attacks on their reputation. Traditional popularity life cycles have been distorted by the global reach of the Internet. What’s more, country variances in consumer opinion, rumours and scandals can be exposed and spread at a phenomenal rate. Too many variables, too little time So, given the investment, vulnerability and revenue-generating potential riding on the decision, how do watchmakers choose? Surprisingly, most brands admit to a selection process that combines a mix of networking, personal contacts and traditional market research, with a dab of ‘CEO’ feeling to finalize the decision. While this approach has produced some highly recognized success stories, companies have little information to address some tough issues: how long will this sports star’s winning streak last? What specific consumer groups emulate this model? What are this actor’s political affiliations? What stereotypes surround this individual? Selection, validation and reporting – minimizing risk and maximizing return By gathering insights on proposed ambassadors in key markets in the online arena, some visionary companies are now making more informed and successful choices. Upstream, using online strategic insights in the initial selection process generates higher quality short-lists, minimizes risk, and makes the selection process and media planning more efficient and successful. Further downstream popularity, reach, brand recall and campaign timing are confirmed through country-specific monitoring of an ambassador’s impact and reputation. Moreover, having access to a measure of a potential ambassador’s reach and clout in key markets can serve as an excellent negotiating tool. And making the right choice from the start will protect a company from the costly legal fees involved in prematurely ending a contract. Proactively influencing the conversion process The primary role of the brand ambassador is to personify the values intrinsic to the brand and evoke the dreams associated with owning the product. As such, he or she must demonstrate a trend of increasing popularity and notoriety in the markets where the advertising and promotion will be visible in order to reach the projected target groups effectively. In the pre-Internet era, the notoriety of the ambassador would be the magnet to attract a qualified target group to appropriate the brand. The conversion process would start with a prospect’s desire to purchase a certain type of product. The consumer’s ultimate choice of brand and model would then be influenced to some degree by identification with the brand ambassador. Now, the advent of online technologies has added another dimension to the equation. Whereas in the past the brand ambassador’s impact was more to confirm a specific brand or model, now it can serve to evoke awareness of the existence of a product, stimulate desire to purchase, then convert. Online, a well-chosen brand ambassador can awaken desire for a product in previously ‘uninterested’ consumers through generic searches on the ambassador’s name or associated activities. In this way, not only direct keyword searches on the brand or product lead to conversions, but non-product-related searches as well. Online, it is the ambassador’s ‘aura’ that acts as the magnet to attract a target group to desire and appropriate the product. The Internet creates propitious ‘product placement’ opportunities to build on the emotion and psychological impulse associated with emulation of the brand ambassador. By means of an innocent forum search, an overzealous fan can be diverted onto the company website and transformed into a passionate consumer with just a few clicks of the mouse. The right choice and the right management Adopting a brand ambassador in the watch industry has become more than an accepted practice. Now with mounting competition and global distribution, it’s time for proactive watchmakers to move beyond name-dropping and capitalize on their investments. By integrating online insights into the selection and validation process, marketers can advance to the next level of campaign optimization, seizing every opportunity to promote the ambassador-product association for maximum return. And with the current trend of asking the Internet public for marketing and innovative product ideas, we can expect the next generation of brand ambassadors to be chosen and promoted by online communities themselves. New game, new rules†¦ How one visionary watchmaker stays on target – Raymond Weil and Charlize Theron In collaboration with IC-Agency, a Geneva-based Internet specialist, independent watchmaker Raymond Weil is monitoring the impact of its ambassador campaigns in key markets. The agency’s proprietary technologies, IC-DemandTracker and IC-Insights, are allowing its clients to evaluate and optimize campaign effectiveness: has the product been successfully linked to the ambassador? How have popularity ratings evolved since the onset of the collaboration? Which countries are best responding to the campaign and when? For IC-Agency, this proactive management is the wave of the future for companies to fully exploit endorsement opportunities and get the best return on investment. (P. M. ) Exploiting the popularity life cycle online Online communities could help companies promote new products through a type of ‘viral marketing’. By capitalizing on interest-led online searches, entire online consumer communities can be moved to federate around an ambassador-associated product. In turn, these communities propagate the dream via their own online ‘hype’ and spread their influence via privileged personal networks. Targeting audiences already devoted to their chosen ambassador means that companies can maximize their return on investment and more quickly amortize media production costs and ambassador fees. Depending on the demographics of the target audience, marketers can use online channels such as ethnic, music, or sports communities to get their message to the most influential consumers at the most opportune time.

Wednesday, October 23, 2019

Enger Tower History

Enger Memorial Tower Enger Memorial Tower was built in 1939 in order to remember Bert Enger, who immigrated to Duluth from Norway and became a powerful and successful furniture store owner through hard work and dedication. He believed in sharing his success with the city that helped him achieve it and allowed Duluth to develop land near Enger Tower, including the building of a park and a golf course. When he died in 1931 he left two-thirds of his estate to Duluth. In order to commemorate Bert Enger the citry decided to build Enger Memorial Tower. The 70-foot tower was built on the highest of four mounds in Enger Park and was built by L. J. Kilippen and Son. Bert Enger’s urn was attached to the structure. The tower was made of native bluestone and stood five feet tall. The park also included trails, and a beautiful view of the city. For the dedication ceremony Crown Prince Olav of Norway came to dedicate the memorial. It was the prince’s second dedicatory ceremony while in America, he also dedicated the Norwegian Pavilion at World’s Fair in New York City. The park’s locations is one of its best assets; it is located on a bluff, overlooking the city. It also has some of the most beautiful gardens in Duluth. One of its gardens is located on a hill and includes dwarf conifers that branch out from rock outcroppings. Another serves as a sort of dedication to Duluth’s sister city, Oh Ara, Japan; this garden has a pavilion and peace bell. Another garden has over 4,000 daffodils in the spring and white birth and poplar trees year-round. Hostas, full trees, and over 200 perennials line the path to the tower. Location: 16th Avenue West and Skyline Drive â€Å"The whole park has a relaxed and family friendly atmosphere. † -University of Minnesota

Tuesday, October 22, 2019

Dna Transcription, Translation Quiz Study Guide Essays

Dna Transcription, Translation Quiz Study Guide Essays Dna Transcription, Translation Quiz Study Guide Paper Dna Transcription, Translation Quiz Study Guide Paper Study Guide 3/1/11 1. Describe the three parts of a nucleotide and how they bond to form a nucleotide. The three parts of a necleotide are a carbon sugar, a phosphate group and a nitrogenous base. The carbon sugars bond to the phosphate groups by covalent bonds while the nitrogenous base bonds with it’s compliment by hydrogen bonds. 2. Summarize the role of covalent bonds and hydrogen bonds in the structure of DNA. The role of covalent and hydrogen are as follows. ydrogen bonds, being easy to break, allow the DNA to break so that copies can be made. Whereas covalent bonds keep the sugar and phosphate together, which allows proper placement and structure. 3. Relate the role of the base pairing rules to the structure of DNA. The bases in a strand of DNA relate to the base pairing rule due to the combination of GC and AT, make equal strand, that is held together by a hydrogen base. 4. What is the primary function of DNA? What is DNA long chains of? The pri mary function of DNA is to code for information. DNA consists of long chains of amino acids. 5. State the names of the nitrogenous bases using purines and pyrimidines . The bases in a strand of DNA relate to the base pairing rule due to the combination of GC and AT, make equal strand, that is held together by a hydrogen base. 6. Explain Chargaff’s rule of base-pairing. Chargaff observed that the percentage of adenine equals the percentage of thymine, and the percentage of cytosine equals that if guanine in the DNA of a variety of organisms. So being opposites, they attract. A to T and C to G. 7. Show how dehydration synthesis (condensation reaction) bonds occur at 2,3 and 5 prime carbons of sugar. Monomers join together to form polymers by removing water to form covalent bonds. It takes OH from sugar on the 5th carbon and takes H from phosphate group to kick off water and form covalent bond. 8. Explain how the DNA double helix is formed using 3’-5’ linkages, anti-parallel strands, complementary base pairing and hydrogen bonds. As the DNA strands separate, free nucleotide monomers from hydrogen bonds with the exposed nitrogenous bases by the process of complementary base pairing. Also one side called the leading strand when reproducing goes from 3’ to 5’, but the lagging strand due to anti parallel strands has to go from 5’-3’ this is another factor in the double helix. 9. Understand the importance of the enzymes responsible for DNA replication. The role of helicases , and the role of poylmerases are as follows: polymerases add complementary nucleotides to each of the original strand of DNA, as well as replicating, and reparing. Helicases, on the other hand, separate the DNA strands, breaking the hydogen bonds between the complementary nitrogenous bases. 0. When and where does the process occur? What is the significance of DNA replication? In the nucleus for the purpose of repairing the body. 11. Explain semi-conservative replication and how it related to our outside simulation. DNA is a semi-conservative process because it uses half of the original DNA strand, and a new, freshly replicated stand. 12. Explain transcription. creatin g a complementary RNA copy of a sequence of DNA 13. Where does it occur? What is involved in the process? Transcription occurs in a the cells nucleus. 14. Given a genetic code- be able to find amino acids based on the chart. Will do 🙂 15. Given a DNA strand, be able to find complementary strand, the mRNA to it, and the tRNA to the mRNA. Will do as well 🙂 16. During translation- what components must be aligned for the process to happen? Where does this occur? Why? Each of the 20 amino acids must be aligned with their corresponding codons. It occurs in the ribosome just as the strand is being ready to replicate to allow the correct amino acid to attach and align with the correct codon. 17. What are the different types of RNA? Messenger RNA, Ribosomal RNA, and Transer RNA. 18. What are the differences between DNA and RNA? In DNA the A matches with a T and a G matches with a C, but in RNA goes from A to a U and G to C. Also RNA is in short one sided strands and DNA is in a double sided double helix long strand. 19. How is DNA changed into RNA? Why is it important for this process to occur? RNA Helicase attaches to the promoter and seperates the DNA in one section. Then the polymarase RNA comes and matches up with the DNA (AU)( GC). 0. How is DNA related to how proteins are made? Proteins are created from the messages the DNA send out in the form of RNA. Then the RNA is turned into a protein using amino acid chain that is made in the ribosome. 21. Explain what enzymes are significant to transcription. RNA polymerase and also DNA polymerase 22. Explain the process of translation. In translation, messenger RNA produced by transcription is decoded by the ribosome to produce a specific amino acid chain, or polypeptide, that will later fold into an active protein

Monday, October 21, 2019

John F Kennedy Life Times essays

John F Kennedy Life Times essays John Fitzgerald Kennedy became the 35th president of the United States in 1961. At the age of forty-three, he was the youngest man ever elected president. He was also the first Roman Catholic ever elected to the oval office. Rich, handsome, charming, elegant, articulate, and from a well known family, Kennedy became a natural recipiant of admiration both in the United States and abroad. His assassination in Dallas, Texas on November 23, 1963 resulted in public outrage and widespread mourning throughout the nation and the World. Kennedy's term in office was too short to allow history to pass fair and acurate judgement on his accomplishments as president. Their is little doubt, however, that the image and philosphy, he brought to the oval office not only influenced the generation he governed, but also continues to influence today's generation and politics in general. Indeed, "Camelot", the name given to the idyllic time during Kennedy's presidency, is not a dead mythology but a living idealogy that continues in American society today. John Fitzgerald Kennedy (he latest gained the nick name Jack) was born on May 29, 1917, in Brookline, Massachusetts. He was Joseph Joe Kennedy's political experince was limited to being appointed the first chairman of the newly created Securities and Exchange Commission (1934-1935) by president Franklin D. Roosevelt, and having served as the head of the U.S. Maritime Commission (1937), as well as being the U.S. ambassador to Great Britain (1937-1940). Even though Joseph Kennedy never ran for an elected office himself, he and his wife had large ambitions for their nine children. John Kennedy was groomed for a career in politics from an early age. Growing up Kennedy wa...

Sunday, October 20, 2019

Definition and Examples of Reduplicatives in English

Definition and Examples of Reduplicatives in English A reduplicative is a word or lexeme (such as mama) that contains two identical or very similar parts. Words such as these are also called  tautonyms.  The morphological and phonological process of forming a compound word by repeating all or part of it is known as reduplication. The repeated element is called a reduplicant. David Crystal wrote in the second edition of The Cambridge Encyclopedia of the English Language: Items with identical spoken constituents, such as  goody-goody  and  din-din, are rare. What is normal is for a single  vowel  or  consonant  to change between the first constituent and the second, such as  see-saw  and  walkie-talkie.Reduplicatives are used in a variety of ways. Some simply imitate sounds:  ding-dong, bow-wow. Some suggest alternative movements:  flip-flop, ping-pong. Some are disparaging:  Ã¢â‚¬â€¹dilly-dally, wishy-washy. And some intensify meaning:  teeny-weeny, tip-top. Reduplication is not a major means of creating lexemes in English, but it is perhaps the most unusual one.(Cambridge Univ. Press, 2003) Characteristics Reduplicatives can rhyme  but arent required to. They likely have a  figure of sound  represented in them, as alliteration (repetition of consonants) and assonance (repetition of vowel sounds) would be common in a word or phrase that doesnt change much among its parts, such as in this by Patrick B. Oliphant, Correct me if Im wrong: the gizmo is connected to the flingflang connected to the watzis, watzis connected to the doo-dad connected to the ding dong.† According to Gift of the Gob: Morsels of English Language History by Kate Burridge: The majority of...reduplicated forms involve a play on the rhyme of words. The result can be a combination of two existing words, like  flower-power  and  culture-vulture, but more usually one of the elements is meaningless, as in  superduper, or both, as in  namby-pamby. Now, it struck me the other day that a large number of these nonsense jingles begin with h. Think of  hoity-toity, higgledy-piggledy, hanky-panky, hokey-pokey, hob-nob, heebie-jeebies, hocus-pocus, hugger-mugger, hurly-burly, hodge-podge, hurdy-gurdy, hubbub, hullabaloo,  harumscarum, helter-skelter, hurry-scurry, hooley-dooley  and dont forget  Humpty Dumpty. And these are just a few!(HarperCollins Australia, 2011) Reduplicatives differ from  echo words in that there are fewer rules in forming reduplicatives. Borrowed Reduplicatives The history of reduplicatives in English starts in the Early Modern English (EMnE) era, which was about the end of the 15th century. In the third edition of A Biography of the English Language,  C.M. Millward and Mary Hayes noted:   Reduplicated words do not appear at all until the EMnE period. When they do appear, they are usually direct borrowings from some other language, such as Portuguese dodo (1628), Spanish grugru (1796) and motmot (1651), French haha ditch (1712), and Maori kaka (1774). Even the nursery words mama and papa were borrowed from French in the 17th century. So-so is probably the sole native formation from the EMnE period; it is first recorded in 1530.(Wadsworth, 2012) Morphological and Phonological Sharon Inkelas wrote in Studies on Reduplication that there are two separate methods, producing two different types or subsets of reduplication: phonological duplication and morphological reduplication. Below we list some criteria for determining when a copying effect is reduplication and when it is phonological duplication. (1) Phonological duplication serves a phonological purpose; morphological reduplication serves a morphological process (either by being a word-formation process itself or by enabling another word-formation process to take place...).(2) Phonological duplication involves a single phonological segment...; morphological reduplication involves an entire morphological constituent (affix, root, stem, word), potentially truncated to a prosodic constituent (mora, syllable, foot).(3) Phonological duplication involves, by definition, phonological identity, while morphological reduplication involves semantic, not necessarily phonological, identity.(4) Phonological duplication is local (a copied consonant is a copy of the closest consonant, for example), while morphological reduplication is not necessarily local.​  (Morphological Doubling Theory: Evidence for Morphological Doubling in Reduplication. ed. by Bernhard Hurch. Walter de Gruyter, 2005)

Saturday, October 19, 2019

Contract Law Essay Example | Topics and Well Written Essays - 2000 words

Contract Law - Essay Example In some cases, it occurs that an individual fraudulently represents themselves to the other party as the owner of goods of another identifiable person. The law on the cases relating to such kind of conducts euphemistically describe them as cases of â€Å"mistaken identity†. However, such a description is often insufficient and unsatisfactory. A considerable number of judges are reported saying that the United Kingdom law is in a â€Å"sorry condition â€Å"regarding this legal aspect and that it is only the Parliament or the Lordship House that can remedy the situation.3 This paper focuses on these arguments by analyzing a case law, legal issues involved in it, and the legal issues involved in the case. Particularly, the paper will focus on Shogun Finance Ltd v Hudson [2003] UKHL 62 and the legal issues involved in the situation described by Lord Nicholls of Birkenhead. The law of contract describes a mistake as a belief erroneously created in a contract that specific facts relating to all or some parts of the contract are true whereas they are not. Usually, if such a mistake is found to exist in a contract, then that particular contract is rendered void.4 Lord Denning, in the case of Lewis v Avery held that a contract can be void if the plaintiff can prove that at the time of entering the agreement, he or she had believed that the identity of the defendant (the other party) was of critical importance because a plain belief is not adequate.5 The common law has identified only three forms of mistakes that can arise from a contract: the common mistake, the mutual mistake, and the unilateral mistake. From this identification it is clear that the mistake of identity does not exist. It is important to point out that none of the identified mistakes has adequately covered mistake of identity. This explains why there has been increasing concern regarding the description of the case by law as being unsatisfactory.6 A closer look of the case law shows that mista ken identity cases are few in number and do not occur in increasing frequency like the other types of mistakes. Nonetheless, this does not mean that mistaken identity is not a critical legal aspect in law of contract. As a matter of fact, mistaken identity cases are very crucial as they (just like other types of mistakes) amount to breach of contract if they occur and therefore it is important that it is addressed once and for all. Besides, a key objective of law is to achieve equity and justice. As such, failing to remedy the â€Å"sorry condition† of law covering mistaken identity cases will defeat the very of law as it may lead to unjust rulings.7 Often, cases of mistaken identity happen in simple contracts, that is, contracts formed without involvement of any legal formalities. Partnership agreements and sale of goods contract mostly take the dimension of simple contracts. Sales of goods are the most prone and mistaken identity cases frequently arise from sale of goods co ntract. The principle of nemo dat non quod habet forms the major interplay in the mistaken identity cases. This principle is a fundamental legal axiom that implies â€Å"no one [can] give what one does not have† and that â€Å"a person can only give as good a title as one possesses†