A Balanced Score Card

The most important thing to having a successful business is to have the most up to date information. If you have all the information at your fingertips it can help you to make the best possible decisions. What kind of information is available and how do we sort through it and use this information? In the hospitality industry the amount of information received everyday is overwhelming, and it isn’t possible for staff to be able to sort through it and organize it properly. In the hospitality industry the information technologies are the tools that the staff uses to sort and manage the information and the balanced score card is just one such tool. The Balanced Score Card is a very useful tool for managers because it organizes information from different departments to create a picture of the hotels operations and the success of those operations. The Balanced Score Card is a tool that is used by business professionals, the information that this found on this card is useful to the managers for a variety of reasons. However the primary use is to monitor the organizations progress towards it vision and its mission. The information is like a snapshot of the health of the business. This tool allows manager to identify areas that need improvement, ones that are doing well and what might be future opportunities. (Nyheim &McFadden, 2007) In the balanced score card the data that is used is collected by many different departments. One of the main types of information found on the balanced score card is financial information. Some other information that can also be found on the card includes such things as information on employees, the turnover rate, and also promotions. There is also equipment functionality and learning and growth of the company that is found on the card. One last thing that is present on the card is customer information and it may include such things as customer satisfaction; 3 returning customers, and the overall experiences and suggestions made by the customers. With all the information collected from many departments in the hotel this is used to create the finished product which is known as a balanced score card. There is a vast amount of information that is collected by departments using a PMS or RMS that deals with customers such departments includes housekeeping, front desk and the food and beverage department. There are some other departments that collect data such as accounting, marketing, and sales. All the information that is collected from these departments is used to create the balanced score card, and this information is used to show strengths and weakness within the hotel. The different departments can then focus on their area of information that pertains to them; this allows emphasis to be focused where it is needed to make the changes necessary to get the departments where they need to be with goals, missions and visions for the future of the hotel. One important thing that the balanced score card can do is determine room rates for different times of the year and different days of the week. These initial rates of a room are computed by using wage cost per room, annual operating profit per room, and the cost of maintenance on each room, then by comparing the score card from prior years management can tell where occupancy is higher or lower and be able to adjust for that with the room rates. If the hotel has a slow time then marketing and sales can create special packages or rates to get people to fill the rooms. It is better to rent the room at a lower rate than to fill the room instead of leaving rates the same and the room stay empty, because if it’s empty there is no profit. Within the hotel industry the food and beverage department uses a form of RMS, it contains three components to compile data for their department, a point of sales system, inventory and 4 menu management, and also reservation and table management. The information is then taken and is used to create the balanced score card along with information from other departments. There are many ways the food and everage department can use this information, such as staffing needs, and also the efficiency of the current staff. It can also help to access the relationship between the food and beverage department and its vendors and then changes can be made if necessary. Managers can use the information to make sure that the department is meeting their budget and its goals for the hotel. There is also customer experiences that are collected on the balanced score card, and this information can help managers improve to better fit the needs of customers. The information on the card can also show the managers the busy time of year and the slow time which helps in ordering inventory, when specials need to be ran and when the department may need to hire more staff. The balanced score card information is very helpful for managers to be able to know when to hire for different departments. Because of the hotels off seasons in spring and fall, the hotel may need less employees for one department and still need the same amount in another department so by looking at the balanced score card it is easier to determine. It can be used by managers for staffing, such as extra weekend staff during the busy season, or a holiday weekend and this information is all found on the balanced score card. There are some other examples of information that can be found such as to much staff in one department, unnecessary overtime, if a full time employee is receiving hours due to the off season, and even if a staff can be promoted or moved to a different department. The success of any hotel is dependent on its staff and the information provided by the balanced score card is valuable in learning this information. 5 When management looks at the balanced score card they have many choices they should consider. Some of these choices might include profit and employee satisfaction within the company. It is very important as far as profit because a company needs profits to stay open, and as far as employees it is important because to do a job to the best of their ability it helps to have happy employees. The profit is one of the information that is shown on the balanced score card, accounting can look at this and know if marketing and sales need to make adjustment in rates of rooms, or other areas. One way to increase profits through marketing would be making changes to rooms, what kind of amenities are offered and doing promotions or discounts to help bring the profits up. The satisfaction of employees and their environment the input of employees are also included in the balanced score card. This will help management to adjust the environment to help with the employees so they are happy and more willing to perform well on their job and that is an important key in customer service. The Balanced Score Card is a very important tool for the use of management to make changes and improve areas or departments when needed. The information or data that is found on a balanced score card has so many valuable uses for all departments of the hotel and is so important in all areas from staffing to making up profits. It is by far one of the most useful tools in the hospitality industry today. References Technology Strategies- Nyheim,P.D.,F.M.,& Connolly,D.J. (2007) http://www.prenhall.com/nyheim Technology Strategies for the Hospitality Industry http://www.hospitalityguild.com/books.technology_strategies_for_the_h.htm A Balanced Score Card The most important thing to having a successful business is to have the most up to date information. If you have all the information at your fingertips it can help you to make the best possible decisions. What kind of information is available and how do we sort through it and use this information? In the hospitality industry the amount of information received everyday is overwhelming, and it isn’t possible for staff to be able to sort through it and organize it properly. In the hospitality industry the information technologies are the tools that the staff uses to sort and manage the information and the balanced score card is just one such tool. The Balanced Score Card is a very useful tool for managers because it organizes information from different departments to create a picture of the hotels operations and the success of those operations. The Balanced Score Card is a tool that is used by business professionals, the information that this found on this card is useful to the managers for a variety of reasons. However the primary use is to monitor the organizations progress towards it vision and its mission. The information is like a snapshot of the health of the business. This tool allows manager to identify areas that need improvement, ones that are doing well and what might be future opportunities. (Nyheim &McFadden, 2007) In the balanced score card the data that is used is collected by many different departments. One of the main types of information found on the balanced score card is financial information. Some other information that can also be found on the card includes such things as information on employees, the turnover rate, and also promotions. There is also equipment functionality and learning and growth of the company that is found on the card. One last thing that is present on the card is customer information and it may include such things as customer satisfaction; 3 returning customers, and the overall experiences and suggestions made by the customers. With all the information collected from many departments in the hotel this is used to create the finished product which is known as a balanced score card. There is a vast amount of information that is collected by departments using a PMS or RMS that deals with customers such departments includes housekeeping, front desk and the food and beverage department. There are some other departments that collect data such as accounting, marketing, and sales. All the information that is collected from these departments is used to create the balanced score card, and this information is used to show strengths and weakness within the hotel. The different departments can then focus on their area of information that pertains to them; this allows emphasis to be focused where it is needed to make the changes necessary to get the departments where they need to be with goals, missions and visions for the future of the hotel. One important thing that the balanced score card can do is determine room rates for different times of the year and different days of the week. These initial rates of a room are computed by using wage cost per room, annual operating profit per room, and the cost of maintenance on each room, then by comparing the score card from prior years management can tell where occupancy is higher or lower and be able to adjust for that with the room rates. If the hotel has a slow time then marketing and sales can create special packages or rates to get people to fill the rooms. It is better to rent the room at a lower rate than to fill the room instead of leaving rates the same and the room stay empty, because if it’s empty there is no profit. Within the hotel industry the food and beverage department uses a form of RMS, it contains three components to compile data for their department, a point of sales system, inventory and 4 menu management, and also reservation and table management. The information is then taken and is used to create the balanced score card along with information from other departments. There are many ways the food and everage department can use this information, such as staffing needs, and also the efficiency of the current staff. It can also help to access the relationship between the food and beverage department and its vendors and then changes can be made if necessary. Managers can use the information to make sure that the department is meeting their budget and its goals for the hotel. There is also customer experiences that are collected on the balanced score card, and this information can help managers improve to better fit the needs of customers. The information on the card can also show the managers the busy time of year and the slow time which helps in ordering inventory, when specials need to be ran and when the department may need to hire more staff. The balanced score card information is very helpful for managers to be able to know when to hire for different departments. Because of the hotels off seasons in spring and fall, the hotel may need less employees for one department and still need the same amount in another department so by looking at the balanced score card it is easier to determine. It can be used by managers for staffing, such as extra weekend staff during the busy season, or a holiday weekend and this information is all found on the balanced score card. There are some other examples of information that can be found such as to much staff in one department, unnecessary overtime, if a full time employee is receiving hours due to the off season, and even if a staff can be promoted or moved to a different department. The success of any hotel is dependent on its staff and the information provided by the balanced score card is valuable in learning this information. 5 When management looks at the balanced score card they have many choices they should consider. Some of these choices might include profit and employee satisfaction within the company. It is very important as far as profit because a company needs profits to stay open, and as far as employees it is important because to do a job to the best of their ability it helps to have happy employees. The profit is one of the information that is shown on the balanced score card, accounting can look at this and know if marketing and sales need to make adjustment in rates of rooms, or other areas. One way to increase profits through marketing would be making changes to rooms, what kind of amenities are offered and doing promotions or discounts to help bring the profits up. The satisfaction of employees and their environment the input of employees are also included in the balanced score card. This will help management to adjust the environment to help with the employees so they are happy and more willing to perform well on their job and that is an important key in customer service. The Balanced Score Card is a very important tool for the use of management to make changes and improve areas or departments when needed. The information or data that is found on a balanced score card has so many valuable uses for all departments of the hotel and is so important in all areas from staffing to making up profits. It is by far one of the most useful tools in the hospitality industry today. References Technology Strategies- Nyheim,P.D.,F.M.,& Connolly,D.J. (2007) http://www.prenhall.com/nyheim Technology Strategies for the Hospitality Industry http://www.hospitalityguild.com/books.technology_strategies_for_the_h.htm

Problems and Aspirations of Youth Essay

INTRODUCTION: Trying hands on contemporary writing and then reigning over hearts of millions is not that easy as has been proved by one of the prominent writers of the day – Chetan Bhagat. Very few authors have managed to reach out to such a wide audience as Chetan Bhagat. There is originality of content in his writings and when he writes people feel as if it is their story. He is a phenomenon that has affected everybody, touched everybody’s life. Indian Publishing shall now be divided into pre and post Chetan Bhagat. He has created those kinds of landmarks. Chetan Bhagat projects his readers’ viewpoint in his writings. According to him,† A writer’s first job is to strike a chord, and not to please elitist circles,† He does it by caring for his readers and listening to them,† It can’t be just the language, as it is simply the common language of the people. It is more about what is being said and communicated that strikes a chord.† Chetan s trongly believes that the language should be colloquial- a popular fiction has to be a dialogue with the people on the streets. CHETAN BHAGAT:- A BIOGRAPHICAL SKETCH Chetan Bhagat (born on 22 April,1974) is a contemporary Indian author who has written four novels namely :- â€Å" Five Point Someone- What not to do at IIT†, â€Å" One Night @ The Call Center†, â€Å"The 3 Mistakes of My Life† and â€Å"2 States: The Story of My Marriage†, respectively. He grew up in Delhi in a Punjabi family in an uncertain home environment where his parents used to fight a lot. His father, an army officer, was very strict and he wasn’t allowed to watch television or films. So, Chetan and his brother used to make up movie stories and perhaps that’s where this tact of writing all sprang up. Bhagat attended Army Public School (1978-1991), Dhaula Kuan, New Delhi. He studied Mechanical Engineering at the Indian Institute of Technology (IIT), Delhi (1991-1995), and then studied at the Indian Institute of Management (IIM), Ahmadabad (1995-1997), where he was named â€Å"The Best Outgoing Student† He fell in love with his IIM Ahmadabad classmate Anusha and they eventually got married. His novel â€Å"2 States: The Story of My Marriage†, is a fictional version of his love story. After graduating from IIT and IIM, he joined Peregrine, a financial service company in Hong-Kong. It shut down in six months but Chetan stayed on in Hong-Kong for eleven years, moving to Goldman Sachs. It was to spite his boss that he started writing his first novel. No doubt it was a great moment for Bhagat but he was in a bank and dissatisfied. His boss was very bad. So to take revenge on him. He started writing in office. CHETAN BHAGAT’S WRITING STYLE AND CHARACTERS The secret to Chetan Bhagat’s success is he writes in ordinary English – and it is reassuring for young people to know someone knows what they are going through. In other words, Bhagat’s writing style tends to be simple with linear narratives and vivid storytelling. His protagonists tend to be named after avatars of Hindu deity Vishnu, like Hari, Shyam, Govind or Krishna. All his books have a number in the title (e.g. ‘five’ in the first, ‘one’ in the second, ‘three in the third and ‘two’ in the fourth book.) When asked about this, Bhagat replied that he is a banker and he can’t get numbers out of his head. Bhagat, 35, is the first to admit that he is no Arundhati Roy, the Indian Booker Prize winning author and says he knows critics feel his books are shallow. But Bhagat, who enjoys a rock-star like popularity among his readers, aged mainly 13 to 30, said he has the ultimate riposte—â€Å"My books sell.† Bhagat says that he writes for ‘ordinary young people’ who feel suffocated by their parents’ desire for them to become doctors, lawyers, or engineers. According to Bhagat- Indian youngsters live under pressure-cooker conditions to succeed. There is cut-throat competition to win places in India’s elite universities with youngsters compelled to score highly from primary to high school. Entrance to top universities often requires ninety percent- plus averages and most children have afterschool tutoring to attain such marks. A paragon of this philosophy can be seen in his novel â€Å" One Night @ The Call Center†, where the hero, who answers the phone calls from clueless Americans about their cooking appliances, remarks,† Every cousin of mine is becoming a doctor or engineer,†¦Ã¢â‚¬ ¦.You can say I am the black sheep of my family.† Bhagat believes that India tends to have an academic and social revolution to prevent young people simply regurgitating what they learn without thinking. He wants to convey this message across to the Indian youth- even if they don’t get stratospheric marks, they are still entitled to a happy life; and it’s not the end of the world if they fail. He generally talks about youngsters’ worries, their anxieties and all those things which preoccupy them, by means of his writings. His writing subjects include parental academic pressure along with pre-marital sex, drinking and other topics taboo in socially conservative India. CHETAN BHAGAT’S NOVELS 1. FIVE POINT SOMEONE- WHAT NOT TO DO AT IIT! â€Å"Five Point Someone†¦.† was his first book which adopted a breezy, ironic tone to explore the lives of exam-oppressed students who cram to get into the Indian Institute of Technology, Delhi and then rebel against the stultifying atmosphere of academic competition. It features soft-drugs, binge- drinking, and an affair between a student and his professor’s daughter. To be clear, the story of â€Å"Five Point Someone†¦Ã¢â‚¬  revolves around three studentsHari, Ryan and Alok who come from three different backgrounds. The book is about their years in IIT Delhi and how they cope with the pressure of studies, family and relationships. The book was well received by the public, especially among the younger generation, and brought Bhagat a large following. It was adapted into a play by the theatre group ‘Madras Players’ and also by ‘Evam’. This book was adapted into a movie called ‘3 Idiots’, though Bhagat has stated that he was not involved in the scriptwriting in anyway, and was involved in a controversy with the director and the producer of the movie over crediting his contribution to the script. Directed by Raj Kumar Hirani, and starring Aamir Khan, R. Madhvan, Sharman Joshi, Kareena Kapoor, and Boman Irani in pivotal roles, it was released on 25 December, 2009. About a week after the release of the movie, ‘3 Idiots’, Chetan Bhagat claimed for the credit for the story and this credit row became a national issue. On January 1, 2010, Star News channel got Chetan Bhagat, Aamir khan and Abhijat Joshi- the so-called script writer, switched to each other at their respective places through Star News correspondents. During this programme, Chetan Bhagat claimed that before the release of the movie ‘3 Idiots’, neither he had been shown the preview of the movie nor given any participation in the script writing. At that time he was told that the adaptation of ‘Five Point Someone†¦.’ to ‘3 Idiots’, was just two to three percent or at the most just five percent and rest of the plot was different, but when the movie released and hit the Box Office as the biggest hit of the time, Chetan felt bad, because the story was not just five percent from his book rather it was seventy to eighty percent of his book. He kept mum for a week but when his fans and readers kept on asking him why he didn’t take any action or show any reaction against the makers, at that point of time Bhagat sought the shelter of the media and came into the lime-light with his credit claim. On the other hand Aamir khan in one of his interviews made it clear that there was no similarity between the movie and ‘Five Point Someone†¦.’ and also as Aamir had not read Bhagat’s novel, Bhagat prohibited him to go through ‘Five Point Someone’, saying that both the movie and the novel were quite different from each other in story as well as plot. And now after the release of the movie, seeing it to be a big hit Chetan Bhagat is claiming for credit? It is quite wrong on his part because he wants to snatch the credit of Abhijat Joshi- the actual script writer of ‘3 Idiots’, who worked on the story along with Raj Kumar Hirani – the director. Aamir also interrogated Chetan Bhagat saying that Raju Hirani had directed ‘Munna Bhai MBBS’ and its sequel ‘Lage Raho Munna Bhai’, so Chetan Bhagat would claim that these two movies were also his creations! Aamir labeled Chetan Bhagat as publicity hungry writer. Chetan Bhagat defended himself by saying that the producer Vidhu Vinod Chopra had told him that there was hardly any similarity between the movie and the novel apart from the five percent of loose inspiration. He added that he relied upon Vidhu and said so to Aamir prohibiting him going through ‘Five Point Someone’. It was only after the release of ‘3 Idiots’ that Chetan Bhagat realized that he had been duped as Vidhu kept him in dark by lying and that was why he claimed for credit. He said that as per contract signed between him and Vidhu, he had been promised full justice by displaying his name among the main star-cast, but his name was given towards the end among assistants’ names in the rolling cast. This really pinched him. At one occasion during the promotion of the movie ‘3 Idiots’, interacting with the media persons in a press conference when a press reporter asked Raju Hirani, Aamir and Vidhu Vinod about the authenticity of the story whether it was an original one or taken from Chetan Bhagat’s ‘Five Point Someone†¦.’, Vidhu Vinod lost his temper. He raised his finger at that press reporter and asked him to shut up. This act of Vidhu further added oil to fire and the matter turned from bad to worst. All the news channels repeatedly telecasted Vidhu raising finger and saying ‘SHUT UP’. No doubt, the next day, somehow, Vidhu realized his mistake and openly apologized labeling himself a ‘BEAST’ and his action of raising finger and saying ‘shut up’- an insane or uncivilized act. When asked about Vidhu’s ill-mannerism from Chetan Bhagat, the later showed his gratitude to the media for bringing forth Vidhu’s real per sonality, as it would have been quite difficult for him to do so at his own level. A few days after this incident another interview with Chetan Bhagat was telecasted on news channel where he disclosed that Abhijat Joshi had threatened him to send a legal notice in his name if he ever claimed for the credit for the story again. Chetan Bhagat subsided for some time. It was a great shock to the fan-readers of Bhagat when a video clip of Bhagat’s interview on 24-12-2009 was telecasted on another news channel. It showed Bhagat in very high spirits saying that he had given his book ‘Five Point Someone†¦.’ to the makers of ‘3 Idiots’ just like a daughter and after watching the premier of the movie ‘3 Idiots’, it seemed to him that his simple daughter turned into a bridal-look, so he would definitely give five out of five points to the movie. Chetan Bhagat also appreciated the adaptation of ‘Five Point Someone†¦.’ to ‘3 Idiots’ and confessed that he couldn’t have done this if asked for as Raju and Vidhu have done and added that his family is quite happy over this. Bollywood News channel Lehren depicted this incident of credit claim row and Vidhu’s misbehavior mere a pre-planned drama to benefit both the movie as well as the book. 2. ONE NIGHT @ THE CALL CENTER It was released in India in October 2005 also to popular demand. This book was about six people who work at a call center and about a night when they receive a call from God. Noted Bollywood film director Rohan Sippy bought the rights from Bhagat, but later Sippy let the rights pass on to director Atul Agnihotri, brother-in-law of Arbaaz Khan. The movie version of the novel is titled as ‘HELLO’ starring Salman Khan, Sohail Khan, Amrita Arora, Esha Koppikar, Gul Panag, and Sharman Joshi. Bhagat worked directly on the script of the movie, moulding it to fit the silver screen. However, the film did not succeeed commercially. ‘One Night @ The Call Center’ is a romantic comedy set in an office where bored young Indians try to resolve the mindless inquiries of Midwestern American Technophobes. The story is a comedy of romance and crossed lines. There are three main themes: – ex-girlfriend, bad-boss, and God. The story revolves around six friends who are selling home appliances to the US from a call center in India. Each one has an issue with love. Call agent Sam works right beside the girl who has just duped him. He is dating someone he can’t stand just to get over her. Esha is just short of becoming a model. Two inches, to be precise. Vroom wants to change the world. Radhika is trying to manage her mother-in-law, and hold down her job. Tonight is Thanksgiving in America, and customers are queuing up to complain about white goods going wrong. On this night of a thousand phone calls, when life couldn’t look more dismal, one unique caller got on the line- God: and that call is going to change everything†¦.A romantic comedy of six friends kicking against the system, against their boss, and against each other. The fact that ‘One Night @ The Call Center’, was an enormous success in India is very strange or unusual and troubling. Although it may seem a feel-good story about Indian empowerment in a globalized world, but Bhagat finds no other way to reach a happy end but through a ridiculous and an unexpected event saving a seemingly hopeless situation and a series of morally reprehensible acts. One might be able to forgive him invoking God- the ultimate fall-back guy when nothing else works: but the mean-spirited and outrageous means he chooses for his characters to find happiness and satisfaction is beyond contempt. In the opening page, we are asked to do a task- think about something you fear, that makes you angry and one thing you don’t like about yourself. After a deep pondering, one may come up with an idea and plod on with the reading. When you reach the end of the novel you find yourself thinking about what you said in the beginning and viewing it in a different way- clever stuff, actually Bhagat’s writing style is so easy that you are soon swept along with the narrative. The novel has a prologue, in which author- Chetan Bhagat encounters a beautiful woman on a train-trip. She offers to tell him a story- but will do so only on one condition that he uses it for his next book. It is set at a call center, describing the events of a single night shift†¦..and she warns him (as well as the readers) to expect at least one unusual occurrence: â€Å"it was the night†¦.it was the night there was a phone call from God.† That’s a lot of pressure to put on a book- and since the phone call comes on page241, that’s also an awful lot of suspense to leave the reader in for a very long time. The story is narrated by Shyam Mehra, who works at the Connections Call Center. Here Indians man the phones all night, fielding calls from American consumers who are having troubles with their electronic goods. The company is kept afloat by its account with Western Computers and Appliances, but isn’t doing spectacularly well (â€Å"call volumes are at an all time low†¦.Connections is doomed†) and there is talk of â€Å"rightsizing† i.e. downsizing. Shyam works in the WASG bay which stands for the Western Appliances Strategic Group, handling home appliance issues i.e. people having trouble with their refrigerators, ovens, and vacuum cleaners. The novel focuses on Shyam and handful of his colleagues- a motley crew of Indians who, for a variety of reasons, have wound up in the same job. For quite a while ‘One Night @ The Call Center’ is fairly predictable; the characters and their personal stories are introduced, the bad boss is shown being bad, the American callers are unlucky. Bhagat does not do any of this particularly well, but it’s modestly engaging and there seem to be some possibilities. Priyanka’s sudden engagement to a Microsoft-man she has never seen, stirs the things up, and each of the characters has his or her own story which Bhagat at least offers a glimpse of. He is at his best in describing the workplace- silliness, dealing with customers and bosses, though not particularly creative or imaginative. Bhagat has a self-righteous and important streak that undermines much of his possibly valid social criticism. Claims of intellectual superiority hardly mask the pathetic inferiority complex they all seem to suffer from. At Connections they are taught: – â€Å"the brain and IQ of a thirty-five-year-old American is the same as the brain of a ten-year-old Indian. This will help you understand your clients. You need to be as patient with them as you are when dealing with a child. Americans are stupid, just accept it.† It was quite surprising that the novel ‘One Night @ The Call Center’ was getting an American release, as Americans aren’t exactly shown in a flattering light here. The thirty five is equal to ten rule just makes one stunned. The Indian call center teaches all the agents that a thirty five year old American is as intelligent as a ten year old Indian child!! One would wonder how Americans will take this saying. Perhaps one sort of has to insult the people who call all night long to complain about idiotic problems now and then to stay sane and not end up screaming at them after one stupid question too many. The author does acknowledge that in spite of the vast intelligence Indians have, the country is plagued by corruption and thus very behind America. In a nutshell, it can be said that Bhagat raises valid issues and concerns- but does not take them in the least seriously, offering neither reasonable descriptions of the issues, nor any sensible way of dealing with them. The characters one finds working in these places like call-centers, the cross-cultural issues (some of which he even manages to begin to convey), the different faces of modernizing India, the family pressures especially on women; Bhagat even lays a decent foundation. But in going completely overboard like God! Operation Yankee fears! ; He undoes all of the promise of the book, and with his morally defective happy end, sends such a wrong message that one has to condemn the whole exercise. 3. THE THREE MISTAKES OF MY LIFE It is Bhagat’s third book, about cricket, religious politics and rebellious love. About how three friends get caught in a tangle to earn some money and fame, and how they sort it out. The book was published in May 2008 and had an initial print –run of 200,000 copies. The novel follows the story of three friends and is based in the city of Ahmadabad in western India where the author had begun his independent life and so this city is quite close to his heart. Farhan Akhtar’s Excel Entertainment has bought the rights for making a movie based on this, and it will be directed by Abhishek Kapoor of ‘ROCK ON!’ fame. The book has fiction: – sentiment, romance, social message, business, life, relations, religion and of course cricket. It’s the story about three friends Omi, Govind and Ish who are struggling to decide their goal. The story is presented through Govind’s eye; he is a brilliant student of mathematics. He has an aptitude and penchant for business and it’s his three mistakes of life that are presented along. Govind is a true Gujarati, interested in coming up on his own in life through business. Ishaan or Ish- a failure in studies but a great cricketer (obviously great in the local school team), has a passion in playing, teaching and watching cricket. Omi comes from a family of priests with no inclination of becoming a priest and just moves along with his two friends. The journey of these simple people in life, how their lives get affected by the worst disasters in Gujarat’s history is portrayed in a simple yet efficient way by Chetan Bhagat. This book also teaches you how your dreams crash into pieces by unexpected events but how with the support from people around, you get back on track, focus and rebuild your dreams. Vidya, Ishaan’s sister, a teenager with her eyes on Govind, represents typically homely Indian girls trying to lose their virginity and so-called boys feeling shy and guilty after having sex with them†¦. as Neha in ‘Five Point Someone’ and here Vidya in this novel. Ali, a gifted batsman and son of a local Muslim politician, plays a prominent role in the story. It’s the story of how Govind, Ishaan and Omi come up with a sports store in their area and how they achieve success in it by clubbing it with Math’s tuitions and cricket coaching classes. The writer has thrown in the angle of Ali a gifted batsman who is in need of coaching and as Ishaan is an avid cricket player whose passion lies in playing, teaching and watching cricket, comes in as Ali’s savior because he does not want a brilliant talent to be wasted. Then there is a love angle of Vidya and Govind thrown in. And to top it all Chetan Bhagat has placed the novel in the era when Ahmadabad suffered with a nightmare of an earthquake and riots. The book traces the lives of these characters and their trials and tribulations. This novel especially comes at a time when people only want to come up with excuses to show or feel how different they are rather than see the common aspects and bring oneness which can keep us together and achieve our common goal of growth, peace and prosperity. The language is simple, it connects well with the youth of India and the narration has improved as compared to the earlier novels. Chetan Bhagat has again proved that to be best novelist you don’t need fabulous vocabulary or you don’t need awesome critics review, all you need is a thread to connect to the plain minds of people. Truly this novel teaches you- life will have many setbacks. People close to you will hurt you, but you don’t break it off, you don’t hurt them more. You try to heal it. It is a lesson not only you, but our country needs to learn. The story involves some of the major headlines of early 2000 like the Gujarat earthquake, India-Australia test series, the 9/11 WTC attack and not to forget the Godhra train mishap. Apart from cricket, business and religion it also has the mesmerizing love story between Govind and Vidya the story is good, since the events are from recent past and it’s easy to connect with it. It can be completed in one sitting. But there are not many surprises as it has not gone away from Bhagat’s typical style of writing. It is less on humor content as well. Chetan has been very clever by stating ‘3 mistakes’ and you keep flipping the pages for knowing the other two mistakes as the first mistake you will come to know quite soon. It is a book with nice ingredients of real events and fiction perfectly cooked for a delicious dish. No mistake in giving it a read. 4. 2 STATES: THE STORY OF MY MARRIAGE This book is about how love marriages work in India and is again typical of him in the first person. It is like his first book ‘Five Point Someone’, expected to be inspired by his own life. The book is funny and completely different from his previous novels; perhaps this time Bhagat did not want to write about friends any more. ‘2 States†¦.’ is about Krish and Ananya, who are from two different states of India. They are deeply in love and want to get married. But their parents do not agree. To convert a love story into a wedding, the couple has a tough fight ahead of them. Perhaps it is no secret that Chetan, a Punjabi and Anusha, a Tamilian, had to work hard to have both sets of parents agree to their relationship and subsequently their marriage. To provide a further glimpse into their personal story, Chetan decided to take up penning this book after leaving his banking job and having decided to become a full-time writer. While Anusha emphasizes that when Chetan announced to her for the first time this book would heavily lean on their life story, she indeed was a little wary. In fact Anusha also stresses that before writing the book, both Chetan and she spoke to their parents assuring them that it was not about them. While Chetan accepts that a lot of portions of the book have been dramatized at the insistence of his wife, he credits his fans for conceptualizing this book. When Anusha read the book, she loved the female lead, who is modern, liberated and educated. India is opening up and parents are learning to accept love marriages despite prejudices about caste. Bhagat has dedicated this book to his in-laws and it would be for the first time any Indian writer has dedicated a book to his in-laws. In fact Chetan Bhagat admits that one of the biggest challenges would be to make sure that his in-laws still want to talk to him after reading this book. He surprises us by saying that he hopes that his wife’s parents will still be his in-laws. But, interestingly, Anusha’s parents had actually flown down from kolkata to attend the launch of the book ‘2 States†¦Ã¢â‚¬â„¢ There is no second opinion about this that Indian love marriages are not easy. It’s just the boy and the girl who fall in love, but everyone- i.e. both their clans, have to fall in love too. In the end, the boy and the girl start questioning whether there’s anything more left to it and even fight. But it’s important to know what parents think of your marriage. Parents still have the remote control when it comes to emotions. According to Bhagat- however independent you are, getting married without parents’ approval is not good for the relationship. No doubt parents’ protesting against children marrying outside caste or religion is archaic today, still there are some honour-killing incidents in the recent times. Bhagat inspires by saying that if all else fails, the parents should do it for the sake of country. ‘2 States†¦.’ we all know well, is the story of Bhagat’s own love marriage to a Tamil Brahmin. Bhagat found that his own marriage had scope for humor because this Punjabi-Tamil is a continuous thing and a lot of Indians can relate to it. The story is fictionalized but the feelings that Bhagat had gone through, are the same as what the characters experience. And of course it was difficult for him to convince his own parents to accept his Tamilian wife – Anusha, who was also a banker. So, there are jokes about Punjabis and Tamilians in this book. More importantly, Bhagat used it to address to his strained relationship with his father. Speaking about ‘2 States†¦.’, Bhagat says that the story is not a memoir, it was nice, the feeling of suspension of disbelief, but as it involves his own family, so he wants to make it clear that it is a work of fiction. That is why there are character changes and the dramatization is higher. Calling it a fluffy novel, Bhagat says that it is personal and treats the complex issue of inter-community marriages, the fun way. And sends home a bigger message of homogeneous society. According to Bhagat, homogeneity is important for a country to move forward. Today’s youth are traveling to different cities for studies and work, and they will meet someone; but parents are still rooted in prejudices that have to be addressed. To take his stand point firmly, Bhagat cites the success stories of Korea, Taiwan and China that have seen progress from a developing country by adopting homogeneity. Chetan Bhagat believes to do what your heart says. Knowing what you want and sticking to your decision is most important. And he himself did just that. He fell in love, knew what he was doing and followed his heart. And so, a book happened. Bhagat feels that his best stories are those drawn from his own life and experiences. The more personal the book, the more unusual and funny it becomes for him. People relate to it better because they know him, his wife and his twin sons. He strongly believes that the function of literature is to reflect society and by means of his novels he is causing some change in a large part of India, which is far more satisfying. AS A COLUMNIST Bhagat has an open-ended column in Dainik Bhaskar, a large Hindi newspaper and another at The Times of India, English daily. He says,†the main purpose of the books and films is to entertain, but the columns allow me to give my views on how the nation should be run.† His articles are written in simple English to achieve mass appeal. He also visits Educational Institutions in India to give motivational talks. ON TELEVISION Bhagat was a judge on a reality show by Star News called ‘Star Anchor Hunt’ AWARDS Chetan Bhagat has been honoured with ‘Society Young Achiever’s Award’ in 2004 and ‘Publisher’s Recognition Award’ in 2005.

Benefit Of Mormon Solution To The Mind-Body Problem Over The Concept Of Dualism, Epiphenomenology, Behaviorism, And Identity

Benefit Of Mormon Solution To The Mind-Body Problem Over The Concept Of Dualism, Epiphenomenology, Behaviorism, And Identity Mormonism: Offering a Solution to the Mind-Body Problem Human beings have physical bodies that can be observed, studied, and predicted. The same cannot be said about the human mind. It is such an intricate, complex thing, and it personally affects every individual on the planet. For centuries, philosophers have been puzzled by its nature. Questions as to whether or not there is a soul, what its relationship is to the body, and how the brain contributes to the mind have perplexed us for millennia. These seemingly unsolvable puzzles are collectively referred to as the mind-body problem. Many of the theories asserted by philosophers fall short in solving this problem. The most pragmatic solution to the mind-body problem comes not from these philosophers, but from a religious philosophy offered by Mormonism. One of the first philosophers to attempt to solve the mind-body problem was Rene Descartes. He sought to understand fully the nature of his own mind, what it was exactly that allowed him to reason and think. After much contemplation, he came to the conclusion that man was a dualistic being—comprised of a material body and an immaterial soul. This theory, referred to as dualism, holds that the soul occupies no space, is not composed of matter, and is an immortal entity. The soul is compared to a ghost residing in and operating the body, a complex machine. He holds that the soul is not â€Å"lodged in the human body exactly like a pilot in a ship, †¦ but that it is necessary for it to be joined and united more closely to the body, in order to have sensations and appetites similar to ours, and this constitute a real man† (Descartes 278). He also claims that â€Å"the soul is of a nature wholly independent of the body, and that consequently it is not liable to die wit h the latter† (Descartes 278). Descartes’ theory implies a life after mortal death; a soul that is immaterial cannot be harmed or destroyed once it is separate from its physical casing. This suggestion is appealing to persons of faith. However, this dualistic theory presents a problem. If the soul is immaterial, it cannot occupy time or space. Yet individual minds seem to exist only within the bodies to which they are connected, and the mind and body function in direct cooperation with one another. An immaterial mind cannot occupy time or space, yet our minds exist within our bodies and our timelines. Descartes’ theory also states that the body and soul interact, but he does not say how; he claims that it takes place in the pineal gland of the brain, but exactly how this interaction takes place there is simply a mystery to be solved. Dualism does not appear to adequately answer the questions of the mind-body problem. After realizing that Descartes’ dualism failed to solve the mind-body problem, philosophers began investigating another theory: phenomenology, or materialism. The basis of materialism is that human beings do not have immaterial minds or souls, but rather experience thought as a result of physical processes. One branch of phenomenology, called Epiphenomenology, takes this to an extreme. David Chalmers hypothesized the possibility that material substance is the only â€Å"mind,† human beings having no consciousness or higher-order cognition. He explains that people could function as computers, only giving pre-programmed responses to external stimuli. Essentially, he theorized that there is no such thing as mind; human beings are merely machinery that has been programmed to give appropriate responses to environmental factors. However, there is one aspect of the human mind that Epiphenomenology fails to explain: altered states of mind. A person can be lost in thought, think ing only of memories or imaginary situations of things to come, and then suddenly become acutely aware of himself and his surroundings. If epiphenomenalism were to hold true, no such thing could possibly occur; epiphenomenological beings have no higher-order cognition and can therefore experience no self-awareness. Individual experience and a distinct sense of self effectively discount the truthfulness of this theory. Another branch of materialism, called behaviorism, ties the meaning of the mind to human behaviors, which are testable and observable. Jerome Shaffer points out that this behaviorist theory is inadequate because â€Å"behavior and behavioral dispositions do not furnish an exhaustive analysis of †¦ mentalistic terms† (Shaffer 285). It is clear that human beings do not actively display every thought that enters their minds; behavior and mind are not one in the same thing. Shaffer presents identity theory as an alternative. Rather than tying mind to behavior, it ties mind to matter. He says that â€Å"thoughts, feelings, wishes, and the rest of so-called mental phenomena are identical with, one and the same thing as, states and processes of the body† (Shaffer 285). Essentially, it claims that thoughts are not only caused by firing synapses inside the brain, but that they are the synaptic firings themselves. This solves the problem of a mysterious, unobservable soul being the root of the mind, as synaptic activity is something that can be studied and monitored with medical technology. Identity theory has problems of its own, however. Paul Churchland says, â€Å"We do not know enough about the intricate functionings of the brain actually to state the relevant identities† (Churchland 317). Identity theorists hold that the mind is physical events occurring in the brain, but no one knows enough of brain function to pinpoint exactly what those events are and what thoughts they cause. Triggering synaptic firing at a particular location in the brain of one might cause one to recall a certain memory, but triggering activity in the same spot on another person’s brain will not bring up the same memory. This inconsistency is not adequately explained by identity theory. Another major issue with identity theory is the fact that thoughts and neural functions are observed as two very different things. A person experiences his own thoughts as memories, wishes, desires, regrets, and emotions. One does not think to oneself, â€Å"Several synapses just fired in my prefrontal cortex.† Rather, one might think, â€Å"That was a lovely trip to the beach. How I would love to go back.† The person experiences â€Å"a domain of thoughts, sensations, and emotions, not a domain of electrochemical impulses in a neural network† (Churchland 319). Perhaps the biggest issue with identity theory is the fact that synaptic firing and thought do not occur simultaneously; there is a gap in between the time when a synapse fires and the time when a person experiences thought. If identity theory were to be true, a synaptic firing and a thought would be one and the same thing, meaning they would have to occur at exactly the same time (Cook). Identity theory was an attempt to solve the mind-body problem in a way that would negate the problems set forth by dualism and behaviorism. Shaffer does not hold identity theory as more than a reasonable explanation for a set of observations; he admits that dualism is still entirely in the realm of the possible. In the end, Shaffer was not entirely satisfied even with this theory, admitting that â€Å"there are grave difficulties in attempts to defend such an identification† (Shaffer 291). Perhaps there is another approach to addressing the mind-body problem. The Church of Jesus Christ of Latter-day Saints offers an explanation of the nature of the soul that appears to address the questions left unanswered by the other theories. This â€Å"Mormon phenomenology† combines dualism and phenomenology by stating that there is, in fact, a soul, and it is, in fact, comprised of a material substance. Churchland came closer to this idea than most non-Mormon philosophers with his concept of substance dualism: â€Å"†¦the ghost [in the machine] is a spiritual substance, unlike physical matter in its internal constitution, but fully possessed of spatial properties† (Churchland 307). He continues to speculate the possibility that â€Å"†¦interaction [between brain and mind] can perhaps be understood in terms of their exchanging energy in a form that our science has not yet recognized or understood† (Churchland 308). Mormon theology teaches that humans are tripartite beings, composed of body, intelligence, and spirit. Both intelligence and spirit are composed of matter. What philosophers refer to as the phenomena of mind—self-awareness, thoughts, memories, feelings, wishes, and sensations—are attributed to intelligence and spirit by Mormon phenomenology. Essentially, mind is a greater physical entity composed of a material intelligence and a material spirit or soul. The Mormon prophet Joseph Smith received revelation that is recorded in Doctrine Covenants 131:7-8, stating, â€Å"There is no such thing as immaterial matter. All spirit is matter, but it is more fine or pure, and can only be discerned with purer eyes; We cannot see it; but when our bodies are purified we shall see that it is all matter.† These verses of Mormon scripture align with Churchland’s speculations regarding substance dualism. Spirit is made of a pure, refined matter that cannot be seen or studie d using today’s scientific technology. The fact that we are not yet able to see this spiritual matter does not negate the possibility of its existence; we cannot see the particle that causes the force of gravity, and yet evidence leads us to believe in its reality. The same is true of the spirit; compelling evidence is persuasive enough to inductively argue for its existence. The Mormon notion of the soul includes the idea that it is eternal, not unlike Descartes’ notion of an immortal soul. â€Å"Man was also in the beginning with God. Intelligence †¦ was not created or made, neither can be† (DC 93:29). Our intelligences and spirits have always existed. If intelligence cannot be created, it is reasonable to assert that, like matter, it cannot be destroyed. Mormon phenomenology holds that spirits are eternal and will therefore continue to live after the death of physical bodies. â€Å"For man is spirit. The elements are eternal, and spirit and element, inseparably connected, receive a fullness of joy† (DC 93:33). During this life, the spirit and the body are inseparably connected. The spirit and the body are intertwined and make up a single physical entity with a distinct identity. This notion solves the problem of Descartes’ mysterious, independent soul and the â€Å"ghost in the machine† explanation. The mind-body problem â€Å"is answered by the material nature of spirit† (Riddle 1079). Descartes’ dualist theory suggests that body and spirit are two separate parts of a single being, but this raises the question of how an immaterial soul could possibly occupy time and space. He gives no adequate explanation for how the soul would be tied to the body or how the two would interact. Mormon phenomenology asserts that the body and soul are indeed two different parts of a person, but that both are material and occupy the same physical entity. A physical spirit could very logically be connected to and reside within a material body. Shaffer’s theory fails to address the discrepancies between neural activity and states of mind; Mormon phenomenology takes into account a spirit as another governing entity of the human mind. The notion of a physical spirit also offers an explanation as to why there is a gap between neural impulses and mental activity. The electric charge that passes through the synapse must also go through the spiritual matter that potentially resides somewhere within the brain before it is expressed as a thought, feeling, or sensation. That space of time allows for the spirit to process the thought. This explanation, while logical and pragmatic, is not perfect. As previously mentioned, human beings have not the means nor the ability to observe this highly refined spiritual matter. Given this limitation on our knowledge, we cannot know exactly how the spirit interacts with the body and brain to produce thought, consciousness, and higher-order cognition. There is no deductive proof of the existence of a material spirit, although in this case, inductive reasoning (and lack of other explanations) gives convincing evidence in favor of Mormon phenomenology. As previously mentioned, we have not yet found the graviton, the particle responsible for the force of gravity (Smolin 92). In fact, only 4% of matter in the universe is visible to us (Primack 114). To claim that something cannot exist simply because we cannot see it would be absurd. This Mormon phenomenology implies that there will be an afterlife. If intelligence cannot be created or destroyed, it must live on even after elemental bodies are gone. This notion resonates well with proponents of Descartes’ dualistic theory, as well as with persons of faith. This suggests that there is another place or dimension in which the spirits of the deceased reside, which opens up the possibility of both life in other areas of the universe and different dimensions of reality on planet Earth. This theory also implies that human beings are free moral agents. If a spirit is part of the complex mind, neural impulses are not the sole determinant of thoughts and behaviors. The assertion of a soul leaves room for free will. According to Mormon philosopher Blake Ostler, morally accountable free agents must be able to be a cause of action without being caused to be that, and the only thing that could be such an agent is an eternal intelligence. Nothing causes it to be; it just is, and it always has been. This theory implies that we are not puppets in a deterministic universe, but free moral agents with the ability to choose and control our own behaviors (Ostler). Dualism, Epiphenomenology, behaviorism, and identity theory all appear to fall short in one or more aspects of their explanations; none of these adequately answer the mind-body problem. Mormon phenomenology, with its ideas of a material intelligence and spirit, offers a logical and pragmatic solution to the mind-body problem. Mormonism offers explanations that other theories cannot. In this day and age, this theory not only makes sense, but it appears to be necessary to explain the phenomena of mind.

Business Organization Project Essay Example | Topics and Well Written Essays - 750 words

Business Organization Project - Essay Example The limited liability partnership model is the business model where all partners work almost independently and one partner maintains least responsibility of the acts and behaviors of the others; hence it is the type of some independent work activities and partners only share the part of income and expenditure of their place of work. The Limited Liability Company (LLC) has been devised as a way to allow the formation of a company, which allows the direct pass-through of income to the owners without the potential for double taxation. (Retrieved from offshoreinc.net) The company will enter into contract with construction companies and will order them construction of the houses twice a month. Civic consultants itself will make its renovation according to the latest fashion designs as well as on the requirements of the clients. The staff members and limited partners will supervise the construction and renovation process turn by turn. As soon as the renovation is complete, it would be adve rtised in the classified pages of newspapers and magazines, which would capture the attention of the buyers. A sales team will be trained or hired for this purpose, which must have dexterity and command over sales phenomenon. On the basis of the sale of one house, the payment of the second house will be made. Sales staff upholds the most dominant place in the development and growth of corporate firms, organizations and their products as well. There takes place nothing in a business in reality until and unless a sale is made or conducted. It is the sales phenomenon that gives a go to the establishment of various positions and departments within a corporate company or organizational structure. Companies allocate huge resources and stipulate significant ratio of their annual budgets to their advertising plan in order to enhance their sales on the basis of which they can increase

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AIS and the training issues - Essay Example Information is provided to the operator in the form of complex iconic plots so the comprehension of display is crucial. He should have sufficient training that supports him in making the interpretation of the various elements.So, the display settings of the ship and its better understanding could play a better role in effective use of AIS (Sands, 2004). The mariner has to go through a lot of data and make interpretations of such data presented to him in the form of a certain display. It is therefore necessary to refine their ability of mariners to scan information sources and extract data. "The marine environment presents a challenge in that data displays are not at all standard in presentation or location. Despite this difficulty, the mariner can, for a given configuration, develop effective techniques to extract needed data" (Bronaugh Jr). Familiarity with source: Mariners should be trained with respect to the data and various elements related to it but most importantly they should have knowledge of the sources of such data. If the mariner could understand the source from where the data stream is generating then he could identify problems and errors earlier. (Spalding et al., 2002) Training related to errors: Training should impart the need for caution and care among the learners.

The principle ,method and applications of fluid pressure measuring Coursework

The principle ,method and applications of fluid pressure measuring - Coursework Example For example, the pressure at the bottom of a dam is equivalent to the ratio of the weight and the area of the column covered by the water. Fluid pressure can be caused by acceleration, gravity or hydraulic systems those results into force thus affecting static fluid pressure. Fluid pressure applies in all directions hence internal pressure of a fluid is equivalent to the external. In this regard, if either pressure is different (internal or external) the object holding the fluid would break. This principle explains the reasons why dams are always constructed thicker at the bottom. The fluid pressure increases as you go deep through the fluid column. The fluid pressure at any point in this case depends on how deep that point is from the surface of the water. If the surface of the water is flat or if the water surface is not tilted to any side, then pressure at point having the same level of depth will always be the same. However, other factors such as can affect fluid pressure. Having described what fluid pressure entails, it is imperative to discuss how this fluid pressure is measured. The theory and principles of fluid pressure measuring Fluid pressure is measured by application of the first principle mentioned in the introduction above that fluid pressure is the force exerted by fluid per unit area. It is also important to note that the intensity of transmission of fluid pressure is equal to all directions. This is expressed in Pascal’s law of pressure Pascal’s law of pressure This law was established by a French Blaise Pascal and states that pressure is exerted and transmitted equally in a confined and non compressible fluid thus the initial variations is always the same (Balachandran 2006, p. 237). In this regard, pressure change at any point of the fluid is transmitted wholly to every point of the fluid. Pascal’s principle is used to derive the equation for measuring fluid pressure and changes in fluid pressure. The following diagram d escribes how Pascal’s principle is demonstrated by the fact that the fluid pressure at any point is equal in all the directions. Fluid static law The fluid static law states that increasing depth of fluid results into the increase in pressure (Balachandran 2006, p. 238). This law is also referred to as hydrostatic law which implies that fluid pressure is directly proportional to the depth of the fluid The pressure depth equation For static fluids, the pressure p at depth h and weight w of the fluid can be expressed as Pressure (p) = height of the fluid (h) x density of the fluid (w) The above equation describes the formulae for fluids that are standing still thus this formula describe the force exerted per unit area. The above equation can be used to derive the equation for the total force that is exerted by the fluid on a horizontal base. Since the above equation simply tells us the force exerted per unit area, to get the total force, we multiply force exerted per unit area by the total area of the horizontal base. F = force per unit area (wh) x area (A) = whA The above equation is used to calculate pressure especially when a horizontal plate is submerged in water. The above equation gives the total force exerted on the upper face as a result of fluid pressure. However, when such plate is submerged vertically, then, pressure will vary depending on the height of the fluid column. Pressure = Force p = F/A Area over which the force is applied In this

Lin200 final Assignment Example | Topics and Well Written Essays - 500 words

Lin200 final - Assignment Example 24. Localization is about the examination and study of various parts of the brain that carries out specialized functions in the learning and mastery of language. This is because different parts of the brains carry out various functions and the use of MRI scans and other things show the development of matter around various parts of the brain. Researchers indicate that language acquisition significantly alters the brain and parts of it. The left hemisphere of the brain and right hemisphere have specialized functions they each perform. For example, the Broca’s area is known for syntax learning. 26. A. Nonrefundable: non-refund-able; Category – Compounding form adjective; Root – Refund; Bases – Refund (verb), Able (adjective), Non (Adjective). Inflectional Affix: â€Å"Non† negating â€Å"Refund†; Derivational Affix: the connection of the first two roots with â€Å"–able† gives it a state or form. 28. A. Coordination is a problem with this because crippled and landing are somewhat problematic; There are also topicalization issues and there is also a problem with the pro-form substitution so I think it fails the test; B. There are some coordination issues with this sentence. â€Å"Took† does not seem to get along well with â€Å"to the garage†. There seem to be some issues with pseudo-clefting in this sentence as well. The sentence is grammatically correct, but has some few gaps. 32. Linguistic Relativity: This is the view that the nature and structure of a given language defines the worldview of its speakers. It posits that language and its structure determines the thought of its speakers. An example is the case of languages being specialized in certain worldviews and thoughts and helping to promote certain activities. For instance, Hebrew is structured to ensure that its speakers tilt towards a given worldview of Judaism and Jewish customs. 33. Homographs are words

Macroeconomics of my own life Essay Example | Topics and Well Written Essays - 1000 words

Macroeconomics of my own life - Essay Example On a day-to-day basis, our firm refines crude oil into useable forms, be it diesel, petrol or gas among others. The global market exhibits a great need for these products and this need does not get fully satisfied at any particular time. As such, even when we produce in excess, there would always be market for the products. But an interesting phenomenon I observed was the fact that with increased need for our products in the market, the prices would go up. Such are the times when, say, we receive more than usual orders. Macroeconomics refers to this need as demand (Sexton 105). This observed phenomenon has been documented by Mankiw (69) who notes that with increase in demand, there would be a consequent increase in price, all other factors held constant as retrieved from the demand curve. Even though the demand curve dictates that there would a proportionate decrease in price with decrease in demand, our firm often takes time to decrease its prices with decrease in demand. And even t he minimal decrease in price would not be comparable to the price increase trend. This could be attributed to factors held constant when theorizing the demand curve as documented by Mankiw (69). In our company, these factors could be customer loyalty and the limited substitute options in the industry since our firm controls a significant portion of the oil market in its locality. Furthermore, the government has set guidelines that govern the pricing in the gas industry because of the important role that the industry plays in driving the economy. In macroeconomics, the government would be said to have interest in the aggregate supply which encompasses the economy’s productive capacity for goods and services (Sexton 167). To further illustrate the effect of demand on the prices of our products, the 2008 economic recession provides an appropriate example. During this time, a majority of the countries were facing hard economic times and could therefore not engage in meaningful pr oduction activities. Similarly, a majority of air travels for instance reduced as people sought for ways of cutting down on their expenses. This meant that the demand for our products should have declined during the same period. But on the contrary, the demand increased with other countries joining in the list of our existing customers. As such, the prices of our commodities kept rising to an all-time high before the government set up proper guidelines on pricing. Information acquired from macroeconomics argues against this trend for the good of the economy. The increase in prices of oil products slows down economic activities, which in turn reduces the final goods and services which the country produces for its market at any given time, referred to as gross domestic product, GDP by (Sexton 585). This would be determined by summing up the output from each enterprise to give a total. The GDP serves as a significant indicator of the living standards of a country. The government apprec iates this fact and would thus step in to contain any factors that threaten the economy such as excessive increase in the cost of production, say due to increase in the prices of oil products. Whereas there would be times when the firm receives plenty of supplies of crude oil, there would also be times of limited supply. With oil producing and exporting countries being prone to wars, war would be the leading reason for limited supplies from such countries. During such times of low

Career Management System Essay Example | Topics and Well Written Essays - 500 words

Career Management System - Essay Example The various common elements of the career management system are examined for planning and shaping the career path of employees. The organizational growth chart is important incentive for the employees to work hard to achieve higher professional status within an organization (Gutteridge & Leibowitz, 1993). The possible career options and avenues of personal and professional growth within the firm help employees to plan their future growth. Thus, organizations need to develop clear career ladders for the workers that they might seek to advance their career. The organizational policies and procedures are critical paradigms that help create an environment of constant motivation for the employees to work with high commitment. The internal job search and facilities provided within organizational to the employees need to be constantly communicated across the workforce. Compensation, career moves, eligibility for new job or promotion etc. are important issues for workers who strive for growth to achieve their ambitions and career related objectives. Thus, strategies and policies must include the changing nature of the society that is increasingly becoming multicultural and focus more training and development of human resource to meet the challenges of the global competition. Organizations need to create facilitating environment of constant learning. It not only helps to nurture high standard of ethics and quality work but it also helps employees to acquire new skills that would add value to their core competencies leading to higher performance. Most importantly, improving skills and gaining knowledge provide workers with cutting edge competition that helps them to meet the challenges with new vigor and motivation. The networking across the community helps to create new job opportunities for not only new job aspirants but also for the

Annotated Bibliography Essay Example for Free

Annotated Bibliography Essay An Annotated Bibliography: Stereotypes in Advertising August, Eugene R. Real Men Dont: Anti-Male Bias in the English Language. The University of Dayton Review Spring (1986): 336-347. Web. In Real Men Dont: Anti-Male Bias in the English Language, Eugene August states that men have been victims of negative bias equally if not more than women through gender restrictive language, which limits the roles men have, gender exclusive language, which excludes men from any type of consideration, and negative male stereotypes. Throughout the article August gives examples of ways in which males ave been forced to fit a certain role and if deviated from, they would be criticized and ultimately excluded from that party they were formerly attached to as an example of gender restrictive language. I agree with August in his arguments, but I would be a little more generous when finding victims on this subject. Women have been made victims Just as long, if not longer than men have. I feel as if the male community is lashing out against the women, almost I a way on giving then a taste of their own medicine. Yet in reality I shouldnt be structured as a war of the sexes, but ather an attempt on the part of all sexes, to acknowledge and condemn gender stereotypes. Berger, John. Ways of Seeing. 1972. London, Penguin, 1990. In the book, Ways of Seeing Ch. 7, John Berger tells us that the role of publicity has evolved from oil paintings. Publicity images draw on the visual language of oil paintings, but their purpose is to manufacture glamour. This is due to the fact that the spectator-buyer is always changing, publicity aims to sell us something, and in order to do this it must make the spectator-buyer appear incomplete to his or herself. It must make us think we are in need of something more. The more, is a dream that is created from the spectator-buyer, using the mystique and lure from what publicity has given them of how they can become more derisible, by imposing a false standard of what and what is not desirable. I have a similar opinion to that of Berger. I feel that publicity is not natural, but the product of a culture that defines an individual by what they possess. This idea of identity has been prostituted to a culture that tells an individual that they are no one if they do not buy the life publicized. The interesting point that Berger makes is that publicity never paints the full picture for the consumer. It only provides the tools and a canvas for which to paint. Publicity allows the spectator-buyer, to paint for his or herself of what he or she could be. It is not obscence to suggest that this has become the lifeblood of our publicity promise of transformation. Fowles, Jib. Advertisings 15 Basic Appeals. Mass Advertising as Social Forecast. Santa Barbara: Praeger, 1976. (16-27). Print. In the article, advertisings 15 Basic Appeals written by Jib Fowles, we learn that dvertisements make an attempt to reach out to one or more of our 15 basic emotions as outlined by Fowles. These are the fifteen basic emotional appeals that we as humans need, and if crafted correctly, might result in us engaging in the advertised product. As we learn of these essential needs, we learn that advertisements are not so thoughtless as we may have previously assumed. We learn that it is an art. The emotional appeals made in these advertisements act as the thin end on a wedge, when driven in to our conscious it then allows for the true message o flow in without almost any defense, thus accomplishing its purpose. I completely agree with the claim that Fowles made in his article. Advertisers seek to highlight and ultimately tap into our emotions to use them to persuade us into using the given product. One such emotion that is highlighted is the need for affiliation. Despite the fact that recent statistics have shown that people are doing things on their own more than ever before, the majority of advertisements are linked to this basic and fundamental emotion. This is because, Just as we as a people have an inner desire to chieve things on our own, we also need Just as much if not more than our independence, people to share in our achievements. Fowles does a great Job in highlighting this fact as well as many others in his article based on our 15 basic emotions. Kilbourne, Jean. Bath Tissue Is Like Marriage: The Corruption of Relationships. Cant Buy My Love: How Advertising Changes the Way We Think and Feel. New York: Touchstone, 1999. (76-94). Print. In the article, Bath Tissue Is Like Marriage: The Corruption of Relationships, Jean Kilbourne speaks out about how advertisements sink into our deepest needs for love and nurturing, and transfer them onto any given product. In order to accomplish this, advertisers must be able to capture our attention with something that the consumer yearns for, and then make the underlying message about how their product will achieve this goal. We learn that the roles of an advertiser not to care about the potential buyer, but to make the consumer feel as if they are loved. When an advertisement is able to lull us into a false sense of security, then it has ccomplished its Job. Kilbourne concludes with exposing that advertising has come to the point of promising that a product can deliver that which can only be given given by Kilbourne. In her article she sates that that advertisements exist to exploit or very real and inner human desires. As we look at advertisement in any medium, we find out that until we have associated ourselves with a certain product or brand, we are not enough. Whether it be ads replacing human relationships, men dominating women, or even that one cell phone is superior to another, all tug at the need to be n top, and without these products we are found wanting. But the hang up with the promise of accomplishment from a product is that it only last as long as the ads. Every time we turn on the television or the radio, we are exposed to hundreds of ads that dissect everything that is human about us and assigns a product to it. We shall ever be found wanting in the eyes in the world, the only escape is for us to search for what truly matters and stick to it. Wall, David. It Is And It Isnt: Stereotypes, Advertising And Narrative. Journal Of Popular Culture 41. (2008): 1033-1050. Academic Search Premier. Web. 29 Sept. 2013. In the article, It Is And It Isnt: Stereotypes, Advertising And Narrative. by David Wall, is claimed that stereotypes in advertising are still being used because they are still a viable way for advertisers to move a product because of familiarity. A point that Wall makes is that consumers see through the stereotype and the false climas made by advertisers, and the advertisers know this. So what the advertiser does is then play on manipulation of the mixed emotions of desire and anxiety. The product then ecomes, by the consumers own doing, the essence of happiness, freedom, and the channel to an altered paradisiacal reality. I agree with the claims made in this article. Interestingly enough Wall makes the accusation stereotypes will tell us much more about those doing the representing than those being represented(1037). This is interesting because in the rest of the article Wall discusses the fact of stereotyping and the reasons behind it, political, historical, cultural, and so on. But he never really comes back to his very strong comment. I would go a step further with this remark nd say that not only do stereotypes in advertisements reflect what the presenters think about different situation, but what the presenter believes the viewer-consumer believes about different situations. For the viewer not to be overly effected by the stereotypes they are exposed to, they need to learn, what Wall calls the language of analysis. Which is to allow those whom are targeted to see beyond smoke and mirrors of it all and understand stereotype as a form of cultural advertisement for the self that is inseparable from the wider cultural narratives that create it(1049).

A Critical Evaluation Of Total Quality Management Management Essay

A Critical Evaluation Of Total Quality Management Management Essay Quality has become the focus for many healthcare organisations in the world. The economic and organisational benefits such as increased customer satisfaction, improved processes and efficiency can be derived from quality management. The implementation of Quality Management strategies provides the framework for the establishment of systems; procedures and activities needed to achieve quality. The implementation of quality management in health care organisation provides an opportunity to deliver consistent, high quality and cost effective health care to customers. In its Health Sector Reform programme for Trinidad and Tobago, the Ministry of Health (MoH) identified Quality of health care services as a key issue to be addressed .The MoH strategic direction for quality was presented in their guiding document Quality 2001 A Reality which was geared in the direction of making quality a priority. The strategy was broad and aimed towards improving quality of health care services, creating a quality culture and emphasising value for money as goals for improving health care services. One of their specific key objectives was the introducing of framework for developing a Total Quality Management system at the public healthcare institutions. The decentralisation of health services and the enactment of the Regional Health Authorities (RHAs) Act No.5, 1994 represented the Governments intention to institute efficient health care systems for Trinidad and Tobago. The MoH would retain responsibility for policy, planning and regulation of health care. The formation of five (5) Regional Health Authorities (RHAs) would have responsibility for the provision of health care services and implementation of management strategies to achieve improved performance. The North Central Regional Authority (NCRHA) is one of the largest statutory bodies providing healthcare services in the country. Its remit includes three (3) major hospitals, two (2) district health facilities and fourteen (14) health centres. 1.3 Problem Definition: The public confidence in the quality of health care services delivered by the public health sector is very low. The NCRHA in recent years has been the centre of media attention due to matters allegedly related to medical negligence. The increase in adverse events and medical care complaints at its hospitals has been disturbing. According to MoH data there were at least seventeen (17) reported Adverse Events occurring at our nations hospital for the period 2004 to 2011 which resulted in patient injury, disability or death. Health care trends such as rapid advancements in public health management, shifts in customer demand for health service delivery and population health concerns have changed the national social landscape.These trends have resulted in a more informed customer accessing services therefore demanding reduced waiting time for services, improved medical care, enhanced facilities and overall quality health care from their service providers. The recent change in government in May 2010 has also brought about strategic transformation. The Governments Seven Development Pillars (Pillars 1, 6) emphasizes the bringing together of all stakeholders to ensure that public services, especially essential services like health care, are affordable, accessible and of the highest quality. These current issues have strategic implications for public health sector organisations such as the RHAs. Therefore current TQM strategies should be critically assessed and a new structured approach to the implementation of Quality Management must be proposed. Medical Care related complaints data received at the health care facilities NCRHA for the period 2008-2010: Institution 2008/09 2009/10 2010/2011 Total Arima Health Facility 53 181 148 382 Caura Hospital 142 165 124 431 Chaguanas Health Facility 74 114 181 369 Eric Williams Medical Sciences Complex 711 925 1305 2941 Mt Hope Womens Hospital 148 128 106 382 Primary Care Health Center 50 30 35 115 Total 1178 1543 1899 4620 Figure 1 NCRHA Complaints Data Source: NCRHA Quality Department 1.4 Rationale: The strengthening of public confidence in the quality of health care services at NCRHA is critical to the organisations future survival. The MoH is currently in its final drafting of legislation for the Establishment of a Health Service Accreditation Bill (2009), that would provide the framework for health care quality and accountability. The Act would facilitate the institution of the Health Services Accreditation Council Trinidad and Tobago (HSACTT) which is a pre-requisite to the introduction of National Health Insurance. The MoH in its policy statements to inform legislation for the HSACTT identified that both RHAs and private hospitals must be complaint with this Act. The MoH made further recommendations in its document, that the state would not provide funding or enter into any arrangements for procurement with un-accredited health facilities. The financing of public health sector organisation is highly dependent on government funding therefore RHAs must deliver quality healthc are to access public funding and gain a competitive advantage. The World Health Organisation (WHO) has also set targets and key indicators to monitor quality of care in developing countries as part of their Millennium Development Goals (MDGs) 2015, examples such as the MDG (4) improved maternal healthcare and MDG (5) reduced infant mortality rates. The NCRHA has recently received negative publicity from alleged medical care negligence complaints regarding quality of maternal and infant care at their medical facilities. The MoH has mandated that a critical strategic issue for all RHAs is the improvement of maternal and infant health care; this is part of their efforts towards achieving MDGs target for Trinidad and Tobago. 1.5 Research Question: How can NCRHA use their Quality Management Strategy to deliver quality health care and gain competitive advantage? 1.6 Objectives: 1. To critically evaluate current Quality Management strategies used at the NCRHA to deliver quality health care to their customers 2. To ascertain any gaps by benchmarking current strategies against theoretical framework for TQM implementation 3. To design a framework for the implementation of a total quality management strategy for NCRHA 1.7 Aim: To synthesize a comprehensive Quality Management Strategy to enable the NCRHA to progress from a state of quality awareness to quality readiness, thus enabling NCRHA to improve quality health care and gain competitive advantage in the Public Health Sector. 2.0 Literature Review 2.1 Quality Management Defined: The concept of quality revolves around meeting and exceeding the customer expectation. The customers needs are ever changing and the demand for high quality requires a systems approach towards improved quality. The idea of quality management is not derived from one single source but is a collection of ideas that has been called by various names. According to lynch (2003) Total Quality Management (TQM) can be define as the modern strategic approach to quality management. ASQ (2006) has indicated that the term TQM has lost its flavor and in recent years has been subsumed under the term Quality Management. This can be further argued by Hannagan (2002) who suggest that the approach can be recognized by either title of TQM or strategic quality management. However it can be agreed that TQM is a strategic approach to achieving quality and a sustainable competitive advantage for an organization. There have been many theorists who have contributed to the quality movement and has also has infl uenced the TQM philosophy. 2.2 TQM Theories: TQM can be described as a management philosophy, characterized by a common set of principles, practices and techniques Dean Bowen (1994) however it tends to be examined by numerous authors from different perspectives. The perspectives of three main founding TQM philosophers or Quality gurus would be discussed and their supporting TQM methods. It is theorised by Crosby (1979) that quality is conformance to requirements therefore one arrives at the concept of zero defects. He also focuses on organisational factors such as leadership, culture and training. Deming (1986) was considered one of the founders of TQM his philosophy can be summarised in his fourteen management principles. These would include management commitment to quality; raise quality awareness, employee empowerment and training. The underpinning theory being that quality is a process and not a program therefore it should be ongoing in the organisation. Juran (1989) focuses on quality planning, quality control and quality improvement. There can be three levels of quality management defined which are strategic quality management, operational quality and workforce that concerns its self with work process (Juran 1989). The philosophies of these quality gurus can be summarised as a management system that involves management commitment for a customer focused organisation in which all employees participates in continual improvement. The system integrates the use of strategy, culture, training and effective communication to achieve TQM. 2.3 TQM Elements: ASQ(2006) identified essential elements to TQM that organisations must define either in their core values or principles on which the organisation operates. These elements would be discussed with the purpose of understanding the key concepts that must be considered in quality management implementation. An analysis of literature provides an exhaustive list of key elements however critical components would be discussed. While TQM is viewed through different perspectives what is written about TQM is based on a common set or sub-set of key components (Harris, 1995). The fundamental assumption of TQM is planning for the design and delivery of products and services that fulfil the needs of the customers (Dean and Bowen 1994). The customer ultimately decides whether the efforts are worthwhile. According to Waldman (1995) in order to create a quality culture all members of the organisation must be involved in the quality process. The involvement of employees in the quality process is critical to its success in the organisation. The formulation of a strategic plan which encompasses the systems approach to quality management is a core component. The TQM process is supported by continual process improvement in the organisation. All key activities in the organisation should be measured so that their improvement can be demonstrated and the benefits achieved. According to ASQ(2006) in times of organisational change, effective communication plays an important role in maintaining employee morale and motivation Training and education play a critical role in the TQM organisation, Juran (1986) postulates that training is required when undertaking a quality effort in an organisation in order to teach employees how to think about quality Figure 2 Elements of TQM in the organisation 2.4 TQM Implementation Approaches: The ASQ(2006) states that there is no one solution for implementing TQM for all situations therefore organisations TQM strategies would vary since culture, management practices are unique however the key elements discussed must be present in some format also there is a suggested generic model for implementation. Generic model for implementing TQM 1 Top management learns about and decides to commit to TQM. TQM is identified as one of the organisations strategies 2 The organisation assess current culture, customer satisfaction and quality management system 3 Top management identifies core values and principles to be used and communicates them 4 A TQM master plan is developed on basis of steps 1, 2 and 3 5 The organisation identifies and prioritizes customer demands and aligns products and services to meet those demands 6 Management maps the critical processes through which the organisation meets its customers needs. 7 Management oversees the formation of teams for process improvement efforts 8 The momentum of the TQM effort is managed by the steering committee 9 Managers contribute individually to effort through hoshin planning, training, coaching, or other methods. 10 Daily process management and standardisation take place 11 Progress is evaluated and the plan revisited as needed 12 Constant employee awareness and feedback on status are provided and a reward/recognition process is established Figure 3 Model for implementing TQM The review of literature on TQM revealed that an attempt towards TQM will not succeed unless the discussed elements are applied and maintained in the TQM strategy. There is extensive literature that provides an understanding of the ideal TQM program however more research is needed to determine how all its factors fit together to form a theory that provides a maximum understanding of what TQM really is (Waldrnan 1993). This is further supported by Powell (1995) that although TQM became part of business theory, its role as a strategic resource seems to have remained virtually unexamined in strategic management. 2.5 TQM in Healthcare: The issue of quality has become even more pressing for healthcare organisations. In a time of economic slowdown and financial constraints by government, the NCRHA is now faced with budget cuts and increased workload for human resources. There is a growing demand for quality in health care and for mechanisms such as quality management strategies and accreditation programs to maintain quality health services. The direct implications of poor quality in healthcare such as medication errors, increased infection rates and deaths are severe. According to Segonin (2005) developing countries are adapting quality management and accreditation standards in healthcare in order to work towards standardising healthcare services and to ensure high quality of healthcare for citizens. Vretveit (2001) suggest that some countries are conducting programs that consist of quality strategies and accreditation however little research is available to show evidence of efficacy. The available research on TQM im plementation in public healthcare systems in developing countries is sparse and provides anecdotal information. 2.7 TQM Healthcare Best Practices: The implementation of TQM in healthcare organisations is important for improving quality of clinical care to patients but also to satisfy accreditation requirements. Mayer et.al (1994) suggests benchmarking is the practice of regularly comparing oneself to other performing similar activities for continuously quality improvement (CQI). It is postulated by Campbell (1994) that until recently benchmarking has scarcely been used in the clinical setting primarily because of a limited knowledge of TQM methods and lack of support for initiatives. Underwood (1994) refers to a case study of Lloyd Noland Hospital continuous quality improvement initiatives in clinical management of pneumonia patients using benchmarking process with a TQM approach in an effort to achieve improved outcomes for pneumonia patients. The hospital formulated a cross functional team in order to successfully benchmark and develop a total patient care process. The team utilised quality tools such as brain storming, flowcharting clinical pathways, monitoring and documentation. The teams findings on the quality improvement process were clinical benchmarking is a TQM tool that attempts to improve patient outcomes which is a data driven TQM/CQI practice in healthcare that is current and a future reality. 2.8 Summary Based on the literature reviewed conducted thus far the researcher would attempt to critically assess the TQM practices at the NCRHA using the above theoretically implementation framework. The findings of this analysis would be synthesised and gaps would be identified. This data would assist in a design of a strategy for TQM implementation at the NCRHA. This study would provide fresh insights in the areas of total quality management in public health sector organisations in developing countries. 3.0 Research Design 3.1 Research Paradigm: Epistemology is concerned with what constitutes acceptable knowledge and the nature of knowledge itself (Saunders, 2009). In contrast ontology can be define as being concerned with the nature of reality and the assumptions the researcher have about the way the world operates and a commitment to a particular view (Saunder,2009). This study would be based on subjectivism epistemological or interpretative stance in that the researcher would be eliciting the views and opinions of senior management, operational managers, medical staff and support staff in the organisation. The researcher would adopt a phenomenological paradigm since it would require understanding the point of view of the research subjects.Considering the relatively new development of TQM research, in Trinidad and Tobago public health care as well as the applicability of private sector research, an inductive approach was chosen. According to Saunders (2009) inductive approach is particularly concerned with the context in w hich the event takes place. A qualitative approach would be followed since a case study research design would be adopted this is supported by Yin (1989) who advocates that variables under study cannot be manipulated but somewhat observed and data extrapolated from them. 3.2 Research Methodology: The exploratory approach was found to be most suitable for this study given the lack of research regarding TQM implementation in the public health care sector (Eisenhardt, 1989b). The utilization of a case study strategy is proposed to evaluate the TQM practices of NCRHA. The NCRHA constitutes three (3) tertiary hospitals, two district health facilities and fourteen (14) health centres, this research would be examining the sub-units within the organisation and an embedded case study would be constructed. This approach would give the researcher an opportunity to study and evaluate a phenomenon that few have considered. The design described would provide the advantage for real life issues to be brought to the forefront. The NCRHA was chosen for the case study since there are current TQM strategies implemented in the organisation. Once the organisations ethic committee gives approval for the research and the Quality Department Manager is informed a letter of request would be forwarded r equesting facilitation by the various health facilities Quality Coordinators (QC). The researcher would use a triangulation method since different data collection techniques would be used in this study to ensure the data telling what is being said. The combination of interviews, focus groups, archival documentation and observations techniques would be utilised by the researcher. There would be interviews conducted with senior managers and hospital administrator focused on TQM leadership and current status of initiatives. Documentation would be reviewed such as accreditation plans, quality plans and vision, mission of the company. Since TQM must have employee involvement a focus group would be administered to gauge employees awareness and observation would be conducted outside of these activities. Due to time constraints for this study a cross sectional studies would be conducted over a stipulated period time. Saunders (2009) postulates that cross sectional studies may be used in qua litative methods since many case studies data techniques such as interviews are conducted over a short period of time. 3.3 Research Technique/Method: 3.3.1 Data Collection: 3.3.2 Primary Data Sources: Interviews: The data source of this research would include semi-structured interviews with hospitals administrators and senior executive team. This approach was taken to allow the researcher an opportunity to explore necessary issues without inhibiting the interviewee to volunteer important information. Data would be collected on areas such as organisation leadership, culture and quality management systems for qualitative analysis. Documentation: Documentation would be reviewed from to verify involvement in TQM process. This would include accreditation plan, quality plans, vision and mission. Finally material substantiating a TQM initiative would be reviewed. These documentations would be sourced from quality department and CEOs office. Observations: There would be researcher observations conducted to find evidence of TQM such as posters, banners and customer service interactions. This would serve to corroborate the interview and documentation findings. Focus Groups: The researcher would conduct employee focus groups to obtain views on TQM implementation activities in the organisation since employee involvement and awareness is critical to its success. These groups would be interviewer-led structure and kept to 6-8 persons to allow for moderator /researcher control to maintain focus. This technique would be conducted several times with similar participants to establish trend and patterns for data collection and analysis. 3.3.3 Secondary Data Sources: The literature review for this research proposal thus far used several secondary data sources. This data was assessed for authority and reputation of the source. The review of written materials from industry experts or gurus, journals, organisations records and government publications would be accessed and referenced as part of this study. This approach would allow for more time for analysis and interpretation of data. 3.3.4 Sample size and sampling method: Since a case study approach was taken the use of non-probability sampling would be applied by the researcher so that sample selection can be made based on subjective judgement. This view is supported by Saunders(2009) that within business research such as case study this may either be not possible or appropriate for answering the research question. The use of purposive sampling technique would enable the researcher to use judgement in selecting cases that would enable the research question and objectives to be answered. According to Saunders (2009) is form of sample is often used in case study research and when a selection of cases would particularly informative. It is also further suggested for a general study a suitable sample size of between 25 to interviews are undertaken (Creswell 2007). 3.3.5 Data Analysis: A qualitative analysis on this data would be conducted, this would require the condensing, categorising and also restructuring as narrative to support for significant analysis to be derived. The interviews with respondents would be audio recorded and reproduced via word processing. It would also be noted during transcribing the tone and non-verbal communication of the participants. A process of data sampling would be used to reduce time for audio transcribing since this would allow for the researcher to list sections pertinent to the study. The interviews conducted would be saved in separate word documents and filename maintained for confidentiality. The recommendation by Silverman (2007) on list of useful transcription symbols would be used for this study. The precise work format for NVivo software would be utilised to ensure accurate analysis can be conducted. 3.3.6 Qualitative Analysis: Analytical induction approach was adopted since it would allow for an intensive explanation of the case study so as to empirically establish the causes of a specific phenomenon (Saunders2009). This would be most appropriate since the researcher case study sampling took a purposive approach which would allow for the phenomena to be explored. The use of thematic analysis would be utilised to identify data that relate to classified patterns these would be catalogued into sub-themes for emerging patterns. This would lead to building a compelling argument derived from the literature reviewed. 3.3.7 Ethics: Research ethics is the defined as a question of how we formulate and clarify our research area, design, gain access to data and write up our research findings in a moral and responsible way (Saunder2009). The researcher proposes the following ethical issues during this study. The researcher would have to submit a research proposal for approval from the NCRHA ethics committee before this study can be conducted. Informed consent would be solicited from participant for possible privacy and confidentiality issues Participants would be informed of its voluntary nature and the right to withdraw from the process. The data generated during this study would have transcript symbols to maintain confidentiality The researcher would be cognisant of the ethical concerns with regards to qualitative research since objectivity must be observed during analysis so the data is not misrepresented. 3.3.8 Reliability and Validation: Validity in research must be considered when conducting a case study research since it is concerned with whether findings are really what they appear. The researcher must be careful of generalisabilty particular when the case study is conducted in one organisation (Saunders2009). The research design for this study incorporated triangulation so that different data techniques can be used within one study which allows for cross verification. The researcher would also consult peer consultation prior to final draft of the report. According to Yin(2003) construct validity is especially problematic in case study research and it can be a source of criticism due to its subjectivity it is further recommended the use of case study protocol to achieve reliability. The researcher prior to data collection would develop a case study protocol that includes more than one survey instrument and procedure to be followed in using the instrument. 3.3.9 Limitations to Methodology: The researcher may not provide a representative population for the case study. This research methodology can be time consuming and costly There is a potential for researcher bias during the study The study in also reliant on subject participation in the research data collection 3.3.10 Resources Required: This study would require a number of resources such an audio recording device for interviews, purchase if NVivo software, internet and computer capabilities to complete this report. There would be a need to access secondary data such as journals, written text and peer view materials for further literature review. 4.0 Plan The research study would require an ongoing literature review and write-up as the study progress. The research proposal would require ethics approval from the organisation and university ethics committee this would be key milestone in this project. The appointment of dissertation supervisor and the gathering of resources for this research should be completed. The planning of interviews, focus groups, documentation reviews have some schedule over lap since meeting with senior managers would require some coordination. Due to the time consuming process involved in qualitative analysis the researcher would plan to conduct most interviews with-in a 4 weeks time frame The collation of data would be concurrent since interviews would be transcribed after being conducted. The data analysis would be key milestone in the project since critical analysis would be required for this study. The researcher would aim for a completed draft six weeks before submission to allow for editing and additional research work. This would allow supervisor review and approval prior to submission. Please attached Gnatt chart of activities and timescales. 5.0 References American Society for Quality, 2006 the Certified Manager of Quality /Organizational Excellence Hand Book. 3rd Ed. Russell T. Westcott Crobsy, P.B. (1979). Quality is free. New York: Mc Graw Hill Creswell, J. (2007) Qualitative injury and Research Design: Choosing among Five Approaches 2nd Ed. Thousand Oaks, CA: sage Dean, James and David Bowen (1994). Management Theory and Total Quality: Improving Research and Practice through Theory Development. Academy of Management Review, (19:30) 392-418 Deming, E. W. (1986). Out of the Crisis. Cambridge, MA, MIT Center for Advanced Engineering Eisenhardt, K. M. (1989b). Building theories from case study research. Academy of management Review, 14, 532-550 Hannagan, T., 2002 Management Concepts and Practices. 3rd Ed. FT Prentice Hall Harris, C.R. (1995). The Evolution of the Quality Management: An Overview of the TQM Literature. Canadian Journal of Administrative Sciences, (12:2), 95-105 Juran, J. M. (1989). Juran on Leadership for Quality: An Executive handbook. New York: The Free Press Lynch, R., 2003 Corporate Strategy. 3rd Ed. Harlow: FT Prentice Hall Ministry of Health, Quality 2001 A Reality, A strategy for implementing and monitoring a continuous Quality Improvement Programme for the Health Sector in Trinidad and Tobago, Original Draft-May, 1997, Ratified by HSQC- March 1998, Ministry of Health Government Printer 1999 Ministry of Health, Regional Health Authorities (RHAs) Act No.5 1994, Ministry of Health, Government Printer Ministry of Health 3rd Draft Adverse Events Policy and Guidelines, Directorate of Quality Management, January 2011 Ministry of Health March 2009, White Paper for the establishment of the Health Services Accreditation Council of Trinidad and Tobago Saunders, M., (2009) Research methods for business students. 5th Ed., FT Prentice Hall Segouin, C. (2005). Globalization in Health Care: Is International Standardization of Quality a Step Towards Outsourcing. International Journal for Quality in Health Care, 17 (4), 277-279.Shin, Y.S. (1995). Hospital Accreditation A Universal Perspective. World Hospitals,.31 (1), 22-28 Silverman, D. 92007) A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research. London: Sage The Peoples Partnership Governments Seven Development Pillars (Pillars 1, 6), 2010 Prosperity for all manifesto of the PP for United People to achieve sustainable development for Trinidad and Tobago Waldman, D. A. (1993). A theoretical consideration of the leadership and total quality management. Leadership Quarterly, 4, 65-79 Yin, R. (1989). Case study research. Beverley Hills, CA: Sage Publications Yin, R.K. (2003) Case study Research: Design and Methods 3rd