Not for profit and public sector marketing(Charity Marketing) Essay

Not for profit and public sector marketing(Charity Marketing) - Essay ExampleThe specialized crisis has also affected the charities and the non-profits governments the above organizations had to update their strategies, including their marketing campaigns, in order to survive and to stabilize their performance. However, in that location have been business sectors on which the effects of the crisis have been quite severe. The secondhand bookselling is one of these sectors. The firms operating in this sector have suffered severe losses because of the recession many of these businesses had to terminate their operation. These turbulences have led to the outgrowth of conflicts regarding the actual causes of the negative performance of the sectors businesses. Oxfam has been blamed as being partially creditworthy for the crisis in the particular sector. The marketing strategies of the organization have been negatively criticized as threatening the businesses operating in this sector. Ex planations are given on the marketing practices of the organization and their potential effects on the operations of the businesses in the secondhand bookselling industry. 2. Marketing strategy of Oxfam 2.1 Overview of the problem Oxfam is the most known non-profit organization of Britain. The specific kind-heartedness serves various(a) social needs the relevant funds are gathered through extensive fundraising schemes promoted by fitly customized marketing techniques. Certain entrepreneurs have negatively criticized the marketing plans used by Oxfam. The problem under test is the involvement of Oxfam in the selling of second-hand books. British booksellers especially those dealing with the selling of second-hand books, have made complaints for the charitys involvement in their business sector. Marc Harrison, a bookseller in Salisbury, had to close his bookstore due to the persisting decrease of profits Mr. Harrison blames Oxfam for the damage he suffered (Riddle 2009). The acc usations of Mr. Harrison are based on the fact that Oxfam has entered in the bookshop retail establishing its bookshops across UK. In accordance with Thomson (2009) the activities of charities can, indeed, threaten retailers, taking into consideration the fact that charities have a series of advantages referring to the lack of financial obligations, like tax, payroll and so on. Kimmelman (2009) has stated similar concerns regarding the power of Oxfam to neglect the British secondhand bookselling industry (Kimmelman 2009). Kimmelman refers to the case of Harrison in order to highlight the practical implications of the entrance of Oxfam in the particular sector. It is noted that secondhand booksellers do not have many chances to win Oxfam (2009). The above organization has the financial power in order to support a nation-wide marketing campaign achieving a constant increase of its profits. In the case of the above charity, marketing has been proved to have a critical office in the organizations expansion in the particular industry. The marketing practices of the firm can be evaluated using an appropriately customized P.R. planning model, which will contain a series of proposals which can be actioned in a flash having being checked in order to be SMART. 2.2 P.R. planning model for Oxfam The marketing choices of Oxfam should be informed by using an appropriately customized P.R. planning model. The Six Points P.R. Planning model of Jefkins (1994) has been chosen in order to explain the scope of P.R. policies used by Oxfam. T